In the last week, the latest Google algorithm ‘Penguin’ has come into force, looking to eradicate websites that break search best practice rules. However, Google has been forced to admit teething problems with the update after it received complaints from legitimate companies that had been removed from search rankings as a result of the changes. Read more »
It is often forgotten that many international consumer markets don’t have the same level of e-retail sophistication as there is here in the UK. This has implications for the way in which international online consumers are targeted.
Some marketing directors incorrectly assume that strong point of purchase sales in a specific country will automatically convert to the same level of online success. Unfortunately, it’s not as straightforward as this – given the comparatively high level of online purchasing behaviour in the UK, it’s sometimes easy to assume that this applies to other overseas markets. Many countries with thriving high-street demand have simply not transferred into digital retail at the same rate. Read more »
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