As Facebook announces advertising for mobile and brand pages change to the new Timelines format, how can marketers make the most of these changes?

At the end of February, Facebook announced big plans for its mobile platform. It’s unsurprising that Facebook is keen to make the most of its mobile platform, as more than 450 million people use Facebook Mobile on a monthly basis. More importantly, mobile is outgrowing desktop use on the social network by two-to-one. As such, Facebook has planned a variety of mobile-centric product announcements this year. Not least, was the news that the Timeline-friendly format already available for users’ profiles would now be available for mobile brand pages, and companies will now be able to advertise in mobile news feeds through Sponsored Stories. These game-changing trends mean that marketers have a great opportunity to reach users on their smart phones in 2012. Read more »

2011 was a landmark year in the corporate use of social networks, as business models swiftly changed in response to the growing influence of social media. Nearly all brands were re-considering their social outreach stance – whether businesses were forced to change in response to a crisis, or they recognised the strategic potential of building a two-way conversation with customers. Brands realised if they didn’t invest in their own social reputations, their competitors gladly would. Read more »