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Author Archives: Adam Keal

Future social: the camera never lies

By Adam Keal // 1 August, 2012 – 1:49 pm // 1 Comment

As the debate rumbles on about a perceived decline in quality journalism, could a more visual web improve it or put another nail in its coffin?

When I rushed home from work the other day I was hoping to catch a glimpse of the Olympic torch carried through my neighbourhood.  Stuck on a packed train, I realised I was going to miss it.  So I did the next best thing and hopped onto Twitter to see it all unfolding in the palm of my hand.  It wasn’t the written updates I wanted to see, it was the photos.

Read more »

Silicon Roundabout should heed the Instagram warning

By Adam Keal // 12 April, 2012 – 7:44 am // No comments

Silicon Roundabout - home of London's thriving Tech CityFor a business of 13 people that’s been going for two years, no wonder Instagram has created a buzz like no other.

Any old Facebook acquisition is going to make headlines, but valuing a free app at $1bn is a big story.   Was it the responsible thing to do though? Read more »

Neither AVEs nor “Likes” the Lisbon summit won’t find the PR measurement solution

By Adam Keal // 26 May, 2011 – 10:02 am // 5 Comments

In a couple of weeks, some of the great and good of the PR industry will gather in Lisbon to discuss ways to crack the age-old evaluation problem. The 3rd summit on measurement has stirred up a great deal of debate online recently, spurred by the news that PR Week is dropping Advertising Value Equivalent as a criteria for its annual awards.

Even in the offline world, AVE is flawed, but I’m delighted that social media has hastened a debate that needed killing off a long time ago.  The internet has given us some wonderful ways in which to measure PR’s impact, but it’s also given us some poor ones.  Read more »

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