It’s been a while since I last posted, which is pretty bad, but I have good reasons. In June I took the plunge to the dark side and left the agency world to go and work client side. I was told pretty terrible things about being on “that side” of the business, but despite all the negative pessimists out there, I joined PokerStars in late June to become their Head of Social Media. So as you can imagine, it’s been a crazy few months but I decided that I needed to get back in the game & vent a little.  Read more »

The question is really simple; Do we, as users of social platforms such as Facebook & Twitter, want to be ‘friends’ with brands?

When the big social world kicked off in the early days with Friendster, MySpace & FriendsReunited, the concept was around bringing people together in an online environment where they could interact & engage with their friends/ classmates & even people with similar interests. The focus was always around making a users online experience one which they would be able to share with other people. This led to a number of popular platforms like Bebo, Facebook & LinkedIn who all focused on ways to connect & bring people together in an online community. Read more »

It’s the question that I’m hearing more and more often. Clients want followers on Twitter, and because there is a demand for it, there are plenty of one stop shops who offer a service which sees you part with your money in return for a healthy volume of followers.

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Twitter has just celebrated five years from the day when co-founder Jack Dorsey sent the first ever tweet which read “just setting up my twttr”. I thought it would be good to think about what we’ve learned as users, not only about emerging social platforms, but about the way we communicate with each other and consume content. Read more »

In 2010 Facebook launched “Places” which was its answer to Foursquare. It made a lot of sense & really started to capture the beauty of Facebook on mobile. It’s been kept pretty simple, with no fun or frolics such as becoming the mayor or earning badges & social status, but none the less it’s fast become the way to tell your friends what you’re up to without having to write a long status update. Read more »

Is it me, or do more social networks keep appearing from all over the place which seem to be the “only social platform you will ever need again”? Are we really desperate to waste even more of our time online checking on everything from our recent purchase on Farmville to how many comments our status updates are getting? Read more »