Search Results for: "super bowl"

The most innovative ad from Super Bowl 48 didn’t happen on TV

Anna KendrickAs VW pointed out in its teaser ad, there seem to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values. For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, which is understandable since a 30” spot on Fox can cost up to $4m. However, this year many more brands were thinking beyond airtime to tap into the cultural phenomenon that is the Super Bowl. Read more on The most innovative ad from Super Bowl 48 didn’t happen on TV…

Super Bowl – the rise of the advertising blockbuster

sodastream super bowl scarlett johanssonAs memories of mince pies and the Christmas ad battle fade away, the global television event of the year is almost upon us. Whilst Seattleites and Denverites are eagerly awaiting the Super Bowl to will on their team to claim the mantle of world champion, for others, it is the commercial breaks that are the real draw. This year is no different, with celebrity-laden adverts taking the limelight before and during the big day. But why is it that the adverts capture the imagination of people almost as much as the sport itself?

Read more on Super Bowl – the rise of the advertising blockbuster…

Flying Volkswagen engineers shoot rainbows out of their ass in new Super Bowl ad

Volkswagen Super BowlAs the Super Bowl draws closer, brands have begun ramping up their marketing efforts. The past few weeks have seen a barrage of teaser trailers sweeping across the Viral Chart. Now, with just a few days to go until the action kicks off, the big ad players have started to show their cards and from what we’ve seen so far, they’re a bit of a mixed hand.

Read more on Flying Volkswagen engineers shoot rainbows out of their ass in new Super Bowl ad…

The social Super Bowl 2013 – the winners and losers [infographic]

Budweiser: Super Bowl 2013 campaignThis year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and  Go Daddy doing very well.  The Whispr Group has created this infographic that highlights some of the standout moments and evaluates social media ROI for the top brands buzzed about on Twitter last night as the Baltimore Ravens took down the San Francisco 49ers amid a power cut.

The above advertisers weren’t the only advertisers to do well. The Budweiser Clydesdale commercial, Brotherhood, basically went viral. It was the most shared and watched ad of the Super Bowl so far with over 1.5 million shares and 6 million views (that means every 3.6 people who saw it shared it). Read more on The social Super Bowl 2013 – the winners and losers [infographic]…

Oreo wins big on Super Bowl night with Twitter power-out ad

The biggest moment on Twitter during last night’s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night.

The power went early in the third quarter, with the Baltimore Ravens leading the San Francisco 49ers 28-6, and the response by advertisers was a true social media one with ads being produced in minutes. Read more on Oreo wins big on Super Bowl night with Twitter power-out ad…

Twitter upping its game as Super Bowl advertising frenzy strikes again

Every year, hundreds of millions of people get very excited about the Super Bowl. And every year, a smaller, but still significant number of people get even more excited about the breaks in between play. Super Bowl advertising frenzy is upon us again. But, as CNBC report, advertisers are taking advantage of the second screen phenomenon by directing viewers to hashtags rather than websites of Facebook pages, in the hope of driving conversations. Thousands of them. Read more on Twitter upping its game as Super Bowl advertising frenzy strikes again…

Super Bowl 2013 – Social video facts that every brand should know [infographic]

As Super Bowl 2013 fast approaches Unruly Media have  come up with the Top 10 Super Bowl Social Video Facts Every Brand Should Know. Insights include that 75% of the top 20 most shared ads from Super Bowl 2012 were launched before Super Sunday and for two years running Volkswagen has been the most shared brand. Its 2012 teaser video attracted 3x more shares than its game day ad. Read more on Super Bowl 2013 – Social video facts that every brand should know [infographic]…

Barcelona and Chelsea set Twitter record as semi-final edges out Super Bowl for most tweets per second

Barcelona FC's stadim Camp Nou - the scene of Chelsea's dramatic victory over BarcelonaThe dramatic finish to the second leg of the Chelsea v Barcelona Champions League semi final did not only light up television screens around the world it set a new record on Twitter.

As football beat out the NFL’s Super Bowl to become the biggest sporting event on Twitter and set a new tweets per second record. I’m guessing many were surprised that Fernando Torres had scored a goal at Camp Nou to seal Chelsea’s victory – having scored only a handful since September 2011. Read more on Barcelona and Chelsea set Twitter record as semi-final edges out Super Bowl for most tweets per second…

The Super Bowl and the social network

Hands in >> New York Giants ready for Super Bowl XLVI - February 5, 2012Super Bowl Sunday is almost upon us as the New York Giants get ready to take on the New England Patriots in Super Bowl XLVI on February 5.  We’ve already seen lots of ads being trailed and lots of social chatter.

This Super Bowl promises to be the most social yet and this year Facebook really is going to be a Super Bowl marketer’s best friend and it is set to edge out YouTube for ad searching and sharing, according to a study from US ad agency VB&P. Read more on The Super Bowl and the social network…

VW racks up 14.5m views of its Darth Vader Super Bowl ad

UPDATED Feb 7 Volkswagen looks to have a major social media success on its hands. Its humorous Super Bowl ad featuring a pint sized Darth Vader has already racked up more than 14.5 million views on YouTube in a year where brands are making more use out of social media than ever before when it comes to the Super Bowl.

Last week that figure stood at 4.5 million. Another Ten million have flocked to watch it over the weekend. Read more on VW racks up 14.5m views of its Darth Vader Super Bowl ad…