BuzzFeed, back doors and ad-blocking at #MWC16 Day 2

It was the turn of BuzzFeed’s founder to take to the stage during day two of the Mobile World Congress 2016.


Jonah Perrett, the digital group’s founder and CEO, announced the launch of BuzzFeed’s video app, which he hopes will make videos easier to view and encourage “binge watching”.

Perrett expects monthly views on the site to increase from 100 million to six billion by 2016, mostly accessed via mobile.

Andrus Ansip, the European Commission’s vice-president for the Digital Single Market, tweeted this photo taken with Facebook’s Mark Zuckerberg to show his concern about the misuse of digital “backdoors”.

Mobile ad-blockers were the hot topic for a panel of Google, Shine, Nestle, AOL and Yahoo execs.  Not surprisingly, ad-blocking tech company Shine was put on the spot.

McCann has been discussing the evolution of mobile. The #mobiledarwinism event explored how successful brands react to change.

Meanwhile, away from the packed halls, artists have been creating a 20 metre-long piece of art that sums up the MWC experience. The work will be updated throughout the event.

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