While there are plenty of compelling reasons to give blood, statistics show that return rates among new donors are generally in decline. In an effort to stem the flow, Stockholm-based blood service Blodcentralen has come up with a simple way to encourage new donors to keep on giving. (Tx Gemma & Melissa)
Once they’ve given blood, donors receive a thank-you by text. They then get a further text every time their blood is used to treat a patient. The scheme has received a positive response among donors and has been widely adopted across Sweden.
It’s hoped that the UK’s NHS Blood and Transplant service will take note. According to a recent report, there are 40% fewer new donors in the UK than there were 10 years ago, and 204,000 new volunteers are needed to keep blood stocks at a safe level.
Via. Science Alert http://bit.ly/1JWDaC7