The Daily Poke: A whisky that speaks to you

A whisky that speaks to youWhen your whiskey starts sending you messages, you might think it’s time to ease off on the hard stuff. But it’s OK. You’re not caught up in a 21st Century re-make of The Lost Weekend. Global drinks manufacturer Diageo is prototyping a new kind of label for Johnnie Walker Blue Label – one that allows it to communicate directly with consumers.

The so-called smart bottle features an NFC-embedded label that’s capable of sending branded messages to your mobile. Not only that, it knows if the bottle’s been opened. We reckon there’s a valuable surveillance opportunity here – could the bottle also let you know when your teenage kids are raiding the drinks cabinet?

Via. Brand Channel