When your whiskey starts sending you messages, you might think it’s time to ease off on the hard stuff. But it’s OK. You’re not caught up in a 21st Century re-make of The Lost Weekend. Global drinks manufacturer Diageo is prototyping a new kind of label for Johnnie Walker Blue Label – one that allows it to communicate directly with consumers.
The so-called smart bottle features an NFC-embedded label that’s capable of sending branded messages to your mobile. Not only that, it knows if the bottle’s been opened. We reckon there’s a valuable surveillance opportunity here – could the bottle also let you know when your teenage kids are raiding the drinks cabinet?
Via. Brand Channel http://bit.ly/1Mb6Sjp