Infographic: The golden age of travel booking

golden geeksThe results from a recent iProspect study into how older consumers (50+) use the internet when booking holidays showed one in three 50-69 year olds would make an online booking after watching video content about a destination.

Take a gander at this infographic for more facts on how travel brands should be communicating with baby boomers.

GGOT Infographic_FINAL