Whilst it didn’t start well for our British sports men and women on their various fields of dreams, this summer has given us some real highs and some truly terrible lows. It certainly must have tested the mettle of the brands responsible for making the many aspects of modern sport possible.
With so many sponsors, federations, nations, teams, venues and media brands clambering for credit, which of the plethora of sports brands are basking in the warm glory of success?
It’s a multi-million pound business and the race to get to the top of the league is cut throat. In Brazil, boots sporting that famous swoosh may have scored the most goals but it was Adidas that went #allin with an all-Adidas final.
So putting all the biting, swearing, and tears aside (and that was just in my house), who are my summer of sport medal winners?
The gold goes to BBC Sport. Its coverage is unrivalled and the passion really comes through the screen. Be it Formula 1, the World Cup or the Commonwealth Games, given the choice the audience votes with its eyes and ears and the ratings war is won hands down by the BBC. And of course there’s Clare Balding, who now rates amongst our nation’s treasures.
Silver is shared between the Brazilian World Cup and Glasgow’s Commonwealth Games. Why a tie? Well, probably because we shone at one and were shockingly bad at the other.
And bronze? That goes to the Invictus Games. Not bad going for something that hasn’t happened yet but Prince Harry is doing a great job of getting the message out. Invictus Games will see more than 400 wounded, injured and sick servicemen and women from 14 different countries go head-to-head in venues across London this September, so watch this space. Next time gold?
Finally, my top sporting quote of the year came from a reporter on the Miami Herald, who said of Roger Federer’s Wimbledon semi-final win “the last person to play this well on grass was Jimmy Hendrix”.
Adrian Burton, executive creative director at Lambie-Nairn