Watch: YouTube stars on brand partnerships

Fashion vlogger Louise Pentland (aka Sprinkle of Glitter) and Dutch YouTubers Jordi Bussche (Kewebblekop) and Jelle Van Vucht (Jelly) tell us how their audiences react when they team up with brands in their videos.

We also managed to elbow our way through hoards of fans to grab 60 seconds with YouTube beauty vlogger Zoella. Watch it here.