Infographic: 42.1 million Britons consume newsbrands

AustraliannewspapersThe latest NRS PADD (Print and Digital Data) report reveals that eight in ten British adults consumed a newsbrand, either in print or via PC or laptop.

The quarterly report that fuses April 2013 – March 2014 NRS data with Comscore data from March 2014, estimates an enormous 42.1 million people across the UK consume national and regional newsbrands on a monthly basis.

 

The latest report shows that online delivers an 11.4% incremental increase to print across national and regional, daily and Sunday titles. The largest uplift is to quality dailies at almost 85.7%, while mid-market daily titles also see a significant uplift of 60%. The online readership of popular daily newspapers adds just over 25% to print readership.
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