Infographic: 42.1 million Britons consume newsbrands
The quarterly report that fuses April 2013 – March 2014 NRS data with Comscore data from March 2014, estimates an enormous 42.1 million people across the UK consume national and regional newsbrands on a monthly basis.
The latest report shows that online delivers an 11.4% incremental increase to print across national and regional, daily and Sunday titles. The largest uplift is to quality dailies at almost 85.7%, while mid-market daily titles also see a significant uplift of 60%. The online readership of popular daily newspapers adds just over 25% to print readership.