What David Ogilvy taught us about writing

David OgilvyWith content marketing being one of the hottest areas in communications, you’ve probably read great articles about content distribution and social media strategies for your content.

 

We want to highlight another important aspect of content marketing, which is writing. We’ve been studying the art of writing for a while now and the best guidance on writing we’ve found in a memo David Ogilvy send to his employees. The memo itself was sent in 1982, but it has never been more relevant.

 

 

His writing tips are too good to be forgotten, so we summarised them in an infographic:

Jesse Wynants is founder of Prezly