Google SEO penalties & how to avoid them

google logo 2013

In the wake of three of the largest SEO penalties since people started to “Google” stuff (Rap Genius, Expedia and Irwin Mitchell) – here is the7stars’ guide to the SEO tactics that work and at the same time keep you safe from the dreaded Google penalty.

It’s more important now than ever, to understand the implications of SEO tactics. SEO is not a dark art built on smoke and mirrors, it should be understandable, transparent and accountable no matter how large your campaign is.

Step 1: It never hurts to re-visit the basic principles of what Google is looking for when indexing your site in organic results:

– Make your website accessible to search engine spiders
– Make a site with a clear hierarchy and text links
– Your pages should be descriptive and use and ALT attributes<br /> – Ensure there is one keyword rich, human friendly URL for each page<br /> – Your page should include relevant, unique, keyword rich content</p> <p>Good SEO starts with these basics, and without it, every other advanced technique will be severely hindered and may in some cases negatively impact Google’s propensity to rank you higher than your competitors.</p> <p><b>Step 2</b>: Now that we are clear about what a website needs as a foundation for SEO, we can talk about tactics that deliver results, but still keep you clear of a Google penalty.</p> <p>We base our SEO strategy on clear, actionable data that is both understood by clients and allows us to accurately project results. One of the data sources used is a custom rank correlation algorithm, this formula analyses what websites that rank highly for different terms have in common. The output results of these correlation studies look something like this chart that our partners at Searchmetrics™ released last year:</p> <p style="text-align: center;"><a href="http://wallblog.co.uk/files/2014/02/Screen-Shot-2014-02-11-at-12.00.11.png"><img class="aligncenter wp-image-50827" alt="Screen Shot 2014-02-11 at 12.00.11" src="http://wallblog.co.uk/files/2014/02/Screen-Shot-2014-02-11-at-12.00.11.png" width="587" height="550" /></a></p> <p><b style="font-size: 13px;">Step 3</b><span style="font-size: 13px;">: Now we have a list of actionable priorities that we can build a strategy around.</span></p> <p>The top three signals within the correlation are:</p> <p>– Content being shared on Google+<br /> – Content being shared on Facebook<br /> – Number of backlinks</p> <p>We focus on the tactics that provide the highest ROI for our clients and find that the top three within this list are highly actionable by both our clients and our internal team.</p> <p>The first two signals relate to shareable content, and although we can’t force people to share content on their social profiles, we can control the following:</p> <p>– Ensure the website has unique and useful content<br /> – Ensure that each page has content sharing calls to action<br /> – Ensure that each piece of content relates to a unique URL</p> <p>The third signal is where we start getting closer to Googles’ parameters. Industry experts are citing low quality and spammy backlinks as the source of the penalties for Expedia, Rap Genius and most recently Irwin Mitchell.</p> <p>At the7stars we focus on high value, scalable link acquisition and are able to break these sources down into three target areas:</p> <p>– High quality, hand reviewed directories</p> <p>We have a dedicated in house team that are constantly testing these directories for safety and value.</p> <p>– .edu .gov and .ac TLDs</p> <p>From offering student incentives, policy related content and contests; these domains continue to be a high value source of backlinks</p> <p>– Content earns links</p> <p>Use tutorials, product comparisons, and free resources as a source of powerful passive link building</p> <p>Using the insights above we deliver SEO benefits that help clients climb up search engine positions, achieving that coveted position one spot on Google…. with no extra costs. <div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><a href="http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fwallblog.co.uk%2F2014%2F02%2F11%2Fgoogle-seo-penalties-how-to-avoid-them%2F&title=Google+SEO+penalties+%26%23038%3B+how+to+avoid+them&summary=%0AIn+the+wake+of+three+of+the+largest+SEO+penalties+since+people+started+to+%E2%80%9CGoogle%E2%80%9D+stuff+%28Rap+Genius%2C+Expedia+and+Irwin+Mitchell%29+%E2%80%93+here+is+the7stars%E2%80%99+guide+to+the+SEO+tactics+that+work+and+at+the+same+time+keep+you+safe+from+the+dreaded+Google+penalty.%0AIt%E2%80%99s+more+important+now+than+ever%2C+to+understand+the+implications...++%3Ca+class%3D%22excerpt-read-more%22+href%3D%22http%3A%2F%2Fwallblog.co.uk%2F2014%2F02%2F11%2Fgoogle-seo-penalties-how-to-avoid-them%2F%22+title%3D%22ReadGoogle+SEO+penalties+%26%23038%3B+how+to+avoid+them%22%3ERead+more+%26raquo%3B%3C%2Fa%3E&source=The+Wall+Blog" onclick="return popupLinkedInShare(this.href,'console',400,570)" class="linkedin_share_button"><img src="http://wallblog.co.uk/wp-content/plugins/linkedin-share-button/buttons/04.png" alt="" /></a></div> <div name="googleone_share_1" style="position:relative;z-index:5;float: right; margin-left: 10px;"><g:plusone size="tall" count="1" href="http://wallblog.co.uk/2014/02/11/google-seo-penalties-how-to-avoid-them/"></g:plusone></div> </section> <!-- end article section --> <footer class="article-footer"> <p class="tags"><span class="tags-title">Tags:</span> <a href="http://wallblog.co.uk/tag/facebook/" rel="tag">Facebook</a> <a href="http://wallblog.co.uk/tag/google/" rel="tag">Google</a></p> </footer> <!-- end article footer --> <div class="nextPrevPost"> <a href="http://wallblog.co.uk/2014/02/11/mobile-is-killing-the-cookie-so-social-data-is-key-to-the-future-of-targeting/" rel="prev"><span class="meta-nav">«</span> Mobile is killing the cookie so social data is key to the future of targeting</a><a href="http://wallblog.co.uk/2014/02/12/in-the-walking-dead-of-content-rock-and-jazz-are-andrew-lincoln/" rel="next">In the Walking Dead of Content Rock and Jazz are Andrew Lincoln <span class="meta-nav">»</span></a> </div> <div id="disqus_thread"> </div> <script type="text/javascript"> var disqus_url = 'http://wallblog.co.uk/2014/02/11/google-seo-penalties-how-to-avoid-them/'; var disqus_identifier = '50824 http://wordpress.hbpl.co.uk/wallblog/?p=50824'; var disqus_container_id = 'disqus_thread'; var disqus_shortname = 'wallblog'; var disqus_title = "Google SEO penalties & how to avoid them"; var disqus_config_custom = window.disqus_config; var disqus_config = function () { /* All currently supported events: onReady: fires when everything is ready, onNewComment: fires when a new comment is posted, onIdentify: fires when user is authenticated */ this.language = ''; this.callbacks.onReady.push(function () { // sync comments in the background so we don't block the page var script = document.createElement('script'); script.async = true; script.src = '?cf_action=sync_comments&post_id=50824'; var firstScript = document.getElementsByTagName('script')[0]; firstScript.parentNode.insertBefore(script, firstScript); }); if (disqus_config_custom) { disqus_config_custom.call(this); } }; (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = '//' + disqus_shortname + '.disqus.com/embed.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); </script> </article> <!-- end article --> </div> <!-- end #main --> <div id="sidebar1" class="sidebar fourcol last clearfix" role="complementary"> <div id="text-13" class="widget widget_text"><h4 class="widgettitle h2">Follow The Wall on Twitter</h4> <div class="textwidget"><P></P> <a href="http://twitter.com/TheWallUK" class="twitter-follow-button">Follow @TheWallUK</a> <script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> <P></P></div> </div> <!-- Start - HTML Javascript Adder plugin v3.9 --> <div id="html_javascript_adder-4" class="widget widget_html_javascript_adder"> <div class="hjawidget textwidget"> <div id="r1301" class="ad" style="vertical-align: middle;text-align:center;"> <script type="text/javascript" src="http://ad.uk.doubleclick.net/N5748/adj/brx.main/thewallblog;ord=966979267;adloc=r1301;tile=5;cjc=brx;auth=1;lang=en-gb;adloc=r1301;sz=300x250,300x600;"></script> <noscript> <a href="http://ad.uk.doubleclick.net/N5748/jump/brx.main/thewallblog;ord=966979267;adloc=r1301;tile=5;cjc=brx;auth=1;lang=en-gb;adloc=r1301;sz=300x250,300x600;"><img src="http://ad.uk.doubleclick.net/N5748/ad/brx.main/thewallblog;ord=966979267;adloc=r1301;tile=5;cjc=brx;auth=1;lang=en-gb;adloc=r1301;sz=300x250,300x600;"/></a> </noscript> </div> </div> </div><!-- End - HTML Javascript Adder plugin v3.9 --> <div id="hbi-jobs-new-module" class="widget widget_jobsModule_new"><h3>Brand Republic Jobs</h3><ul><li><a rel="nofollow" href=http://jobs.brandrepublic.com/job/618040/senior-programmatic-sales-manager-native-adtech-platform-/?TrackID=322079>Senior Programmatic Sales Manager - Native Adtech Platform </a>, Ultimate Asset, London</li><li><a rel="nofollow" href=http://jobs.brandrepublic.com/job/618039/junior-marketing-analyst-leading-publisher-/?TrackID=322079>Junior Marketing Analyst-Leading Publisher </a>, Salt, Cambridge</li><li><a rel="nofollow" href=http://jobs.brandrepublic.com/job/617958/account-manager-/?TrackID=322079>Account Manager </a>, Dot-Gap, London Central </li><li><a rel="nofollow" href=http://jobs.brandrepublic.com/job/617956/account-director-planning-/?TrackID=322079>Account Director (Planning)</a>, Dot-Gap, London Central</li><li><a rel="nofollow" href=http://jobs.brandrepublic.com/job/617955/ppc-executive-/?TrackID=322079>PPC Executive </a>, Dot-Gap, London Central</li></ul><div class="moreJobs"><a rel="nofollow" href="http://jobs.brandrepublic.com" target="_blank">More Jobs</a></div></div><div id="tag_cloud-4" class="widget widget_tag_cloud"><h4 class="widgettitle h2">Tags</h4><div class="tagcloud"><a href='http://wallblog.co.uk/tag/2012-presidential-race/' class='tag-link-53416' title='82 topics' style='font-size: 10.1875pt;'>2012 Presidential Race</a> <a href='http://wallblog.co.uk/tag/agency-landscape/' class='tag-link-54687' title='135 topics' style='font-size: 12.484375pt;'>agency landscape</a> <a href='http://wallblog.co.uk/tag/amazon/' class='tag-link-141' title='63 topics' style='font-size: 8.984375pt;'>Amazon</a> <a href='http://wallblog.co.uk/tag/apple/' class='tag-link-47' title='129 topics' style='font-size: 12.265625pt;'>Apple</a> <a href='http://wallblog.co.uk/tag/apple-ipad/' class='tag-link-48' title='88 topics' style='font-size: 10.515625pt;'>Apple iPad</a> <a href='http://wallblog.co.uk/tag/apple-iphone/' class='tag-link-137' title='52 topics' style='font-size: 8pt;'>Apple iPhone</a> <a href='http://wallblog.co.uk/tag/barack-obama/' class='tag-link-271' title='104 topics' style='font-size: 11.28125pt;'>Barack Obama</a> <a href='http://wallblog.co.uk/tag/bbc/' class='tag-link-177' title='74 topics' style='font-size: 9.75pt;'>BBC</a> <a href='http://wallblog.co.uk/tag/blogs/' class='tag-link-45054' title='63 topics' style='font-size: 8.984375pt;'>Blogging</a> <a href='http://wallblog.co.uk/tag/blogging/' class='tag-link-377' title='61 topics' style='font-size: 8.765625pt;'>Blogging</a> <a href='http://wallblog.co.uk/tag/coca-cola/' class='tag-link-161' title='58 topics' style='font-size: 8.546875pt;'>Coca Cola</a> <a href='http://wallblog.co.uk/tag/digital/' class='tag-link-568' title='59 topics' style='font-size: 8.65625pt;'>digital</a> <a href='http://wallblog.co.uk/tag/facebook/' class='tag-link-37' title='855 topics' style='font-size: 21.234375pt;'>Facebook</a> <a href='http://wallblog.co.uk/tag/foursquare/' class='tag-link-54' title='70 topics' style='font-size: 9.421875pt;'>foursquare</a> <a href='http://wallblog.co.uk/tag/google/' class='tag-link-38732' title='361 topics' style='font-size: 17.1875pt;'>Google</a> <a href='http://wallblog.co.uk/tag/google-plus/' class='tag-link-53246' title='91 topics' style='font-size: 10.625pt;'>Google Plus</a> <a href='http://wallblog.co.uk/tag/infographic/' class='tag-link-1343' title='184 topics' style='font-size: 14.015625pt;'>infographic</a> <a href='http://wallblog.co.uk/tag/instagram/' class='tag-link-47351' title='124 topics' style='font-size: 12.15625pt;'>instagram</a> <a href='http://wallblog.co.uk/tag/key-insights/' class='tag-link-54692' title='149 topics' style='font-size: 13.03125pt;'>key insights</a> <a href='http://wallblog.co.uk/tag/linkedin/' class='tag-link-123' title='126 topics' style='font-size: 12.15625pt;'>LinkedIn</a> <a href='http://wallblog.co.uk/tag/london-2012/' class='tag-link-753' title='51 topics' style='font-size: 8pt;'>London 2012</a> <a href='http://wallblog.co.uk/tag/microsoft/' class='tag-link-221' title='62 topics' style='font-size: 8.875pt;'>Microsoft</a> <a href='http://wallblog.co.uk/tag/mobile/' class='tag-link-21' title='148 topics' style='font-size: 12.921875pt;'>Mobile</a> <a href='http://wallblog.co.uk/tag/myspace/' class='tag-link-98' title='56 topics' style='font-size: 8.4375pt;'>MySpace</a> <a href='http://wallblog.co.uk/tag/notable-work/' class='tag-link-54698' title='124 topics' style='font-size: 12.15625pt;'>notable work</a> <a href='http://wallblog.co.uk/tag/online-advertising/' class='tag-link-614' title='85 topics' style='font-size: 10.296875pt;'>online advertising</a> <a href='http://wallblog.co.uk/tag/paywall/' class='tag-link-152' title='86 topics' style='font-size: 10.40625pt;'>Paywall</a> <a href='http://wallblog.co.uk/tag/pinterest/' class='tag-link-276978' title='84 topics' style='font-size: 10.296875pt;'>Pinterest</a> <a href='http://wallblog.co.uk/tag/planning/' class='tag-link-38543' title='65 topics' style='font-size: 9.09375pt;'>planning</a> <a href='http://wallblog.co.uk/tag/politics/' class='tag-link-3616' title='96 topics' style='font-size: 10.953125pt;'>politics</a> <a href='http://wallblog.co.uk/tag/search/' class='tag-link-317' title='63 topics' style='font-size: 8.984375pt;'>search</a> <a href='http://wallblog.co.uk/tag/seo/' class='tag-link-23' title='80 topics' style='font-size: 10.078125pt;'>SEO</a> <a href='http://wallblog.co.uk/tag/social-media/' class='tag-link-26' title='568 topics' style='font-size: 19.375pt;'>Social Media</a> <a href='http://wallblog.co.uk/tag/social-networking/' class='tag-link-25' title='79 topics' style='font-size: 9.96875pt;'>Social Networking</a> <a href='http://wallblog.co.uk/tag/social-networks/' class='tag-link-956' title='103 topics' style='font-size: 11.28125pt;'>social networks</a> <a href='http://wallblog.co.uk/tag/stats/' class='tag-link-54702' title='83 topics' style='font-size: 10.1875pt;'>stats</a> <a href='http://wallblog.co.uk/tag/the-guardian/' class='tag-link-150' title='87 topics' style='font-size: 10.40625pt;'>The Guardian</a> <a href='http://wallblog.co.uk/tag/the-huffington-post/' class='tag-link-110' title='51 topics' style='font-size: 8pt;'>The Huffington Post</a> <a href='http://wallblog.co.uk/tag/the-new-york-times/' class='tag-link-36' title='144 topics' style='font-size: 12.8125pt;'>The New York Times</a> <a href='http://wallblog.co.uk/tag/the-times/' class='tag-link-31' title='83 topics' style='font-size: 10.1875pt;'>The Times</a> <a href='http://wallblog.co.uk/tag/tumblr/' class='tag-link-842' title='52 topics' style='font-size: 8pt;'>Tumblr</a> <a href='http://wallblog.co.uk/tag/twitter/' class='tag-link-43' title='1,010 topics' style='font-size: 22pt;'>Twitter</a> <a href='http://wallblog.co.uk/tag/viral-and-buzz-marketing/' class='tag-link-54705' title='55 topics' style='font-size: 8.328125pt;'>viral and buzz marketing</a> <a href='http://wallblog.co.uk/tag/yahoo/' class='tag-link-41102' title='93 topics' style='font-size: 10.734375pt;'>Yahoo</a> <a href='http://wallblog.co.uk/tag/youtube/' class='tag-link-39' title='179 topics' style='font-size: 13.90625pt;'>YouTube</a></div> </div> <!-- Start - HTML Javascript Adder plugin v3.9 --> <div id="html_javascript_adder-5" class="widget widget_html_javascript_adder"> <div class="hjawidget textwidget"> <div id="r2302" class="ad" style="vertical-align: middle;text-align:center;"> <script type="text/javascript" src="http://ad.uk.doubleclick.net/N5748/adj/brx.main/thewallblog;ord=966979267;adloc=r2302;tile=5;cjc=brx;auth=1;lang=en-gb;adloc=r2302;sz=300x250,300x600;"></script> <noscript> <a href="http://ad.uk.doubleclick.net/N5748/jump/brx.main/thewallblog;ord=966979267;adloc=r2302;tile=5;cjc=brx;auth=1;lang=en-gb;adloc=r2302;sz=300x250,300x600;"><img src="http://ad.uk.doubleclick.net/N5748/ad/brx.main/thewallblog;ord=966979267;adloc=r2302;tile=5;cjc=brx;auth=1;lang=en-gb;adloc=r2302;sz=300x250,300x600;"/></a> </noscript> </div> </div> </div><!-- End - HTML Javascript Adder plugin v3.9 --> <!-- Start - HTML Javascript Adder plugin v3.9 --> <div id="html_javascript_adder-6" class="widget widget_html_javascript_adder"> <div class="hjawidget textwidget"> <a class="twitter-timeline" href="https://twitter.com/search?q=thewalluk" data-widget-id="575245385653944321">Tweets about thewalluk</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> </div><!-- End - HTML Javascript Adder plugin v3.9 --> <div id="calendar-4" class="widget widget_calendar"><h4 class="widgettitle h2">Archives</h4><div id="calendar_wrap"><table id="wp-calendar"> <caption>February 2014</caption> <thead> <tr> <th scope="col" title="Monday">M</th> <th scope="col" title="Tuesday">T</th> <th scope="col" title="Wednesday">W</th> <th scope="col" title="Thursday">T</th> <th scope="col" title="Friday">F</th> <th scope="col" title="Saturday">S</th> <th scope="col" title="Sunday">S</th> </tr> </thead> <tfoot> <tr> <td colspan="3" id="prev"><a href="http://wallblog.co.uk/2014/01/">« Jan</a></td> <td class="pad"> </td> <td colspan="3" id="next"><a href="http://wallblog.co.uk/2014/03/">Mar »</a></td> </tr> </tfoot> <tbody> <tr> <td colspan="5" class="pad"> </td><td>1</td><td>2</td> </tr> <tr> <td><a href="http://wallblog.co.uk/2014/02/03/" title="Infographic: visual design trends for 2014, Anti-social behaviour: What’s the opportunity cost for brands not doing social?, Mischievous Australians derail PM Abbott’s YouTube channel over ‘deceit’, Bauer Media launches new female lifestyle brand site, The most innovative ad from Super Bowl 48 didn’t happen on TV">3</a></td><td><a href="http://wallblog.co.uk/2014/02/04/" title="The end of mindless consumption and rise of conspicuous production, Ten years after Facebook launched, we’re back to the days before Facebook, Will brands go over the top this year?, Facebook aged 10 – The smartphone crucial for future success">4</a></td><td><a href="http://wallblog.co.uk/2014/02/05/" title="Five questions to ask a tag management provider when choosing a solution, Mobile priorities marketers must address, Audacity, bravery, commitment, ambition, The secret to content marketing: do less">5</a></td><td><a href="http://wallblog.co.uk/2014/02/06/" title="Ten years of creative Facebook campaigns, Why brands should care about getting ‘omnichannel’ right, More than just a ‘like’ – how businesses can get full value out of social media">6</a></td><td><a href="http://wallblog.co.uk/2014/02/07/" title="What Scarlett Johansson can tell us about the decline of TV, Big rewards from big data for telco operators, Infographic: what do brands think of Vine?, Google+ and why brands would be stupid not to">7</a></td><td>8</td><td>9</td> </tr> <tr> <td><a href="http://wallblog.co.uk/2014/02/10/" title="OK, we’ve got social messaging. Now, what’s next?, Five things every charity should think of in 2014 to maximise online donations, Content is king but distribution is queen and she wears the pants, Awwdvertising – McVitie’s scores with cuddly biscuits, Is YouTube breaking their own view policy?">10</a></td><td><a href="http://wallblog.co.uk/2014/02/11/" title="How long can your current business model survive?, Mobile is killing the cookie so social data is key to the future of targeting, Google SEO penalties & how to avoid them">11</a></td><td><a href="http://wallblog.co.uk/2014/02/12/" title="In the Walking Dead of Content Rock and Jazz are Andrew Lincoln, What is next for the world of advertising technology?, The next evolution for augmented reality, Real time social from Sochi">12</a></td><td><a href="http://wallblog.co.uk/2014/02/13/" title="The future of… wearable tech, A/B testing: ensuring a long-term relationship with your customers, Short is sweet in the world of digital communications">13</a></td><td><a href="http://wallblog.co.uk/2014/02/14/" title="The new world of engagement, Technology is changing the world – but are marketers ready?, Do we need an app to attract the attention of waiters? This company thinks so.">14</a></td><td>15</td><td>16</td> </tr> <tr> <td><a href="http://wallblog.co.uk/2014/02/17/" title="Have Linkin Park and Eminem made the greatest album ever or is this UGC taken to the limits?, Speaker John Bercow looks into making parliament more accessible via tech, Advertisers don’t need to spend a lot to get attribution strategy right, Sky AdSmart – how will the technology affect your TV viewing?">17</a></td><td><a href="http://wallblog.co.uk/2014/02/18/" title="Facebook goes back to the future with Paper, Why radio advertising needs to be ahead of the curve, The new game">18</a></td><td><a href="http://wallblog.co.uk/2014/02/19/" title="The dark side of social media, How digital advertising is changing the way films are brought to market, Brit Awards PR company tells journalists what to write. Amazingly, it didn’t work.">19</a></td><td><a href="http://wallblog.co.uk/2014/02/20/" title="The native… returns, Growing potential: mobile marketing in emerging markets, Say what? Facebook buys instant messaging service WhatsApp for $16bn">20</a></td><td><a href="http://wallblog.co.uk/2014/02/21/" title="Making the most of mobile opportunities in the travel industry, 4G, SnoreG: Demand for UK 4G still low 18 months on, Sport sponsorship: the good, the bad and the politics">21</a></td><td>22</td><td>23</td> </tr> <tr> <td><a href="http://wallblog.co.uk/2014/02/24/" title="Mad Men due to collide with Mad Scientists, How Japanese brand Pocky set a Guinness World Record on Twitter, Animated digital campaign reveals what kind of entrepreneur you should be">24</a></td><td><a href="http://wallblog.co.uk/2014/02/25/" title="Three in five Twitter mobile users are on Twitter while watching TV, The ten commandments of mobile research, What you need to know about securing your digital legacy">25</a></td><td><a href="http://wallblog.co.uk/2014/02/26/" title="O2 goes to next level with Twitter customer services, Jelly for brands: is now the right time to join?, Four trends that are changing the face of media research, How can brands apply the principles of SEO when content is shifting to video?">26</a></td><td><a href="http://wallblog.co.uk/2014/02/27/" title="Can your LinkedIn company page replace your corporate website?, The facts about Twitter trolling, Five reasons marketers should embrace Flash-free dynamic display, Muhammad Ali joins the rumble on Twitter">27</a></td><td><a href="http://wallblog.co.uk/2014/02/28/" title="Predicting the Oscars with social media (and the problem with Her), The growth of online performance marketing in the UK is encouraging but there’s no room for complacency, Ten mistaken beliefs about customer communities">28</a></td> <td class="pad" colspan="2"> </td> </tr> </tbody> </table></div></div><div id="rss-3" class="widget widget_rss"><h4 class="widgettitle h2"><a class='rsswidget' href='http://www.brandrepublic.com/rss/news'><img style='border:0' width='14' height='14' src='http://wallblog.co.uk/wp-includes/images/rss.png' alt='RSS' /></a> <a class='rsswidget' href='http://www.brandrepublic.com/rss/home'>News from Brand Republic</a></h4><ul><li><a class='rsswidget' href='http://www.marketingmagazine.co.uk/article/1348408/bt-lose-consumer-marketing-director-david-james'>BT to lose consumer marketing director David James</a><div class="rssSummary">BT consumer marketing director David James has left his role, with customer acquisition director Dan Ramsay taking over for the interim.</div></li><li><a class='rsswidget' href='http://www.marketingmagazine.co.uk/article/1348346/amnesty-uses-virtual-reality-headsets-bring-war-torn-syria-public'>Amnesty uses virtual reality headsets to bring war-torn Syria to the public</a><div class="rssSummary">Amnesty International has used virtual reality headsets to bring home the horror of warfare in Syria, using the technology to boost donations.</div></li><li><a class='rsswidget' href='http://www.mediaweek.co.uk/article/1348322/aols-graham-moysey-why-need-invest-people-evolve'>AOL's Graham Moysey on why we need to invest in people to evolve</a><div class="rssSummary">At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".</div></li><li><a class='rsswidget' href='http://www.marketingmagazine.co.uk/article/1348318/ben-jerrys-backs-two-social-start-ups-part-ethical-drive'>Ben & Jerry's backs two social start-ups as part of ethical drive</a><div class="rssSummary">Unilever owned ice cream brand Ben & Jerry's has selected UK two social start-ups to invest in as part of its 'Join our Core' campaign.</div></li><li><a class='rsswidget' href='http://www.marketingmagazine.co.uk/article/1348308/brands-tackle-tech-convert-rugby-fans'>Brands Must Tackle Tech to Convert Rugby Fans</a><div class="rssSummary"></div></li></ul></div><div id="rss-4" class="widget widget_rss"><h4 class="widgettitle h2"><a class='rsswidget' href='http://wallblog.co.uk/feed/'><img style='border:0' width='14' height='14' src='http://wallblog.co.uk/wp-includes/images/rss.png' alt='RSS' /></a> <a class='rsswidget' href='http://wallblog.co.uk/'>More from The Wall</a></h4><ul><li><a class='rsswidget' href='http://wallblog.co.uk/2015/05/22/pinterest-misses-opportunity-to-monetise-the-discovery-nature-of-its-platform-by-denying-buy-button/'>Pinterest misses opportunity to monetise the ‘discovery’ nature of its platform by denying ‘Buy Button’</a><div class="rssSummary">(Pinterest.com) According to a recent post on the Wall Street Journal, a survey of 1.5k Pinterest users earlier this year found that 52% of them used the site to ‘find items they want to buy’ and 30% confessed to having bought an item online that they had first seen on Pinterest, with 32% saying that […]</div></li><li><a class='rsswidget' href='http://wallblog.co.uk/2015/05/22/wristbands-on-tour/'>Wristbands on tour</a><div class="rssSummary">(Barclaycard.com) It’s official, festival season is here and it’s time to start compiling your survival checklist, but will you need to take your wallet with you this year? Read more on Wristbands on tour…</div></li><li><a class='rsswidget' href='http://wallblog.co.uk/2015/05/22/the-daily-poke-when-logos-come-clean/'>The Daily Poke: When logos come clean</a><div class="rssSummary">Companies can spend millions on carefully crafting their logos and slogans in the hope they will bring customers flocking. But when you combine the internet and a few basic photoshop skills, all bets are off, and you get the online craze of creating honest logos and slogans. Read more on The Daily Poke: When logos […]</div></li><li><a class='rsswidget' href='http://wallblog.co.uk/2015/05/21/five-steps-to-digital-transformation/'>Five steps to digital transformation</a><div class="rssSummary">(Airbnb/YouTube) Digital transformation is everywhere. There is a huge shift in digital towards businesses that understand collaboration, connection and advocacy. Brands need to look at their future in the new connected world, to keep pace with digital disruptors and meet consumer needs. There are a number of steps that brands can take. Read more on […]</div></li><li><a class='rsswidget' href='http://wallblog.co.uk/2015/05/21/twitters-flock-to-unlock-the-power-to-drive-consumer-engagement/'>Twitter’s flock to unlock: The power to drive consumer engagement</a><div class="rssSummary">When people think of visiting the Netherlands, many automatically think of Amsterdam but the country has much more to offer. As such, The Netherlands Board of Tourism and Conventions (NBTC) wanted to create a special campaign that would leverage the occasion to mark the 125th anniversary of famed Dutch painter Vincent Van Gogh’s death and […]</div></li><li><a class='rsswidget' href='http://wallblog.co.uk/2015/05/21/the-daily-poke-not-such-a-throwaway-idea/'>The Daily Poke: Not such a throwaway idea</a><div class="rssSummary">For those who like their Big Macs on the move, comes the aptly named BagTray from McDonald’s in Hungary. With a sturdier, perforated bottom, this takeout paper bag doubles up as a serving tray, with plenty of space for your meal, sauces, Diet Coke and all. Read more on The Daily Poke: Not such a […]</div></li></ul></div> </div> <div id="footerbar"> </div> </div> <!-- end #inner-content --> </div> <!-- end #content --> <footer class="footer" role="contentinfo"> <p><a id="haymarketLogo" title="Haymarket" href="http://www.haymarket.com"> <img src="http://wallblog.co.uk/wp-content/themes/WallblogResponsive/library/images/logoHaymarket.png" alt="Haymarket"> </a><span>© 2015 Haymarket Media Group Ltd</span></p> <p class="terms"> This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.<br /> Your use of this website constitutes acceptance of Haymarket Media's <a href="/PrivacyPolicy">Privacy Policy</a> and <a href="/TermsAndConditions">Terms & Conditions</a> </p> <nav id="legal" role="navigation"> <ul id="menu-footer-links" class="nav footer-nav clearfix"><li id="menu-item-57241" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57241"><a title="Visit Brand Republic" href="http://BrandRepublic.com">Go to Brand Republic</a></li> </ul> </nav> </footer> </div> <!-- end #container --> <!-- all js scripts are loaded in library/bones.php --> <span id="bruteprotect_uptime_check_string" style="display:none;">7ads6x98y</span> <script type="text/javascript"> // <![CDATA[ var disqus_shortname = 'wallblog'; (function () { var nodes = document.getElementsByTagName('span'); for (var i = 0, url; i < nodes.length; i++) { if (nodes[i].className.indexOf('dsq-postid') != -1) { nodes[i].parentNode.setAttribute('data-disqus-identifier', nodes[i].getAttribute('data-dsqidentifier')); url = nodes[i].parentNode.href.split('#', 1); if (url.length == 1) { url = url[0]; } else { url = url[1]; } nodes[i].parentNode.href = url + '#disqus_thread'; } } var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = '//' + disqus_shortname + '.disqus.com/count.js'; (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s); }()); // ]]> </script> <script type="text/javascript" src="http://wallblog.co.uk/wp-content/plugins/hbi/omniture/s_code.js"></script> <script type="text/javascript"> <!-- //Output settings for s_code.js var sAccount = "haymarketGlobal, haymarketbrandrepublic"; var sFilters ="javascript:wallblog.co.uk"; omniture(sAccount, sFilters); --> </script> <script type="text/javascript"><!-- s.pageName = 'br2:blogs:The Wall Blog:post:Google SEO penalties 038 how to avoid them:post page' //page name s.channel = 'blogs' //channel s.pageType = 'blog' //page type s.prop1 = 'blogs:The Wall Blog:' //traffic variable 1 s.prop2 = 'blogs:The Wall Blog:post:Google SEO penalties 038 how to avoid them:' //traffic variable 2 s.prop18 = 'br2' //site prefix s.prop31 = 'brandnetwork' //brand type s.prop32 = 'content' //content type s.hier1 = 'br2:blogs:The Wall Blog:post:Google SEO penalties 038 how to avoid them:' //traffic variable s.prop4= '' //traffic variable 4 s.prop5= '' //traffic variable 5 s.campaign= '' //campaign variable s.state= '' //user state s.zip= '' //user zip s.events= '' //user events s.products= '' //user products s.purchaseID= '' //purchase ID s.eVar1= '' //conversion variable 1 s.eVar2= '' //conversion variable 2 s.eVar3= '' //conversion variable 3 s.eVar4= '' //conversion variable 4 s.eVar5= '' //conversion variable 5 /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.t();if(s_code)document.write(s_code) //omniture variable --> </script> <script type='text/javascript' src='http://wordpress.hbpl.co.uk/wallblog/wp-content/plugins/linkedin-share-button/linkedin-share-button.js'></script> <!-- Advertising Manager v3.5.3 (0.581 seconds.) --> <script type='text/javascript' src='http://wallblog.co.uk/wp-content/themes/WallblogResponsive/library/js/libs/min/jquery.fitvids-1.1.min.js'></script> <script type='text/javascript' src='http://wallblog.co.uk/wp-content/themes/WallblogResponsive/library/js/min/nav.min.js'></script> <script type='text/javascript' src='http://wallblog.co.uk/wp-content/themes/WallblogResponsive/library/js/min/scripts.min.js'></script> <!-- Generated in 0.582 seconds. Made 30 queries to database and 55 cached queries. Memory used - 12.96MB --> <!-- Cached by DB Cache Reloaded Fix --> </body> </html> <!-- end page. what a ride! -->