Infographic: what do brands think of Vine?

vine sessionsWhat do brands including Agent Provocateur, Johnson & Johnson and Doritos think of Vine? Social video seeding agency The 7th Chamber asked these and other consumer brands, as well as media agencies, and found that a year after its launch Vine is widely seen as being a useful part of a marketing strategy.

Of the 70 brands and agencies surveyed, 38 per cent said they are currently using Vine for marketing and advertising. Almost half – 45 per cent – consider it to be a staple in their media mix.

If you’re a user who painstakingly creates six-second masterpieces (or have built up a big Vine following in some other way), you might expect to hear from an agency, with 60 per cent of the respondents saying they have or are considering using Vine influencers to promote branded Vines.

Having said that, one of the respondents commented that the best way of using Vine was to get consumers to contribute their own videos. John Lewis did it with big success – but are other brands brave enough to try a similar approach?

Print

Infographic created by The 7th Chamber.

 

Jennifer Whitehead is a freelance journalist, co-founder of Jacoby & Whitehead and interim editor of The Wall. Follow her on Twitter @jenniferesque.