There are currently more than 74,652,500 WordPress sites in the world, plus Tumblrs, Bloggers, Typepad and company blogs. So how how do you find your niche in this environment, attract readers and keep them coming back for more?
Creating content for a blog can seem a daunting process. To help, WhoIsHostingThis.com has come up with a useful infographic (see below) to get you started.
Here are a few of the most important points to remember when you start to blog.
First things first, choose your topic. Write about something you know and have some experience in to create credible, meaningful posts that your readers will respect. Still lost for ideas? Find out where your potential readers spend their time online and check out what’s popular on other sites. What are people discussing and sharing?
Use an editorial calendar to help you plan content around special events, holidays, shows and exhibitions. This will enable you to write and plan stories in advance, avoid lulls and stay relevant.
Original vs curated content
Creating original content is time consuming but can boost your reputation. Original content gives your site depth and value, meaning readers are more likely to come back to time and time again. It takes time to create but is worth the effort – quality sites with original content are more likely to be seen by Google.
Don’t shy away from expressing an opinion and invite readers to join the debate, swap ideas and drive conversation. Invite guest posters to contribute and share their tips. Become a resource for your readers, where they can solve a problem or get advice.
Curated content meanwhile gives you the chance to add your own perspective to third party work, such as infographics, webinars and industry blogs. Don’t forget to link to your sources and show credit where it’s due.
Constantly changing fonts, colour and layout can be distracting so create an identity and style and keep to it.
Consider when you want your content to go live. Do you plan to publish weekly or daily and if so what day, what time? Keeping to a publishing schedule encourages readers to think of you as a reliable and trustworthy source of information. And they’ll reward you by coming back.