Infographic: social media channels battle for our attention

Snapchat sitting at the top of the iTunes free app chartHere’s a motivating statistic if you’re ever feeling a bit tired at the thought of planning yet another social media campaign: an amazing 89 per cent of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media.

Here’s a handy infographic that gives you an idea of where you’re most likely to find the audiences you’re after on social media.

Based on US audiences,  it breaks down social media use by age and gender, and reminds us that it’s not only about Facebook and Twitter. Pinterest is the fastest growing network and – assuming it sorts out its current privacy worries – Snapchat is a great place to find teens, if that’s who you’re targeting.

Social Media War
Source: Masters-in-Marketing.org