Infographic: the winners and losers in the Christmas ad battle

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With the annual race for Christmas advert supremacy well and truly over, here’s an infographic looking at the winners and losers according to some of the biggest names in the marketing world as well as by judging the success using social media metrics as a benchmark.

Collating quantitative data and qualitative research Integrity Search compiled a list of success factors that helped one particular ad stand out from the rest:  John Lewis with ‘the bear and the hare’, which was beloved by women in particular.

This infographic shows just how well all the ads performed online through social media and on TV as well as how they were received – how memorable the ads were, if consumers were swayed by them to purchase from the advertiser and how informative the ads were. Read on and find out more.


Data compiled by