2014, the year of e-commerce
This year was the year of eCommerce, with UK consumers becoming the world’s number one e-spenders – spending a record of £5 billion online. With 2014 just around the corner, eCommerce is only set to grow, with retailers adapting new strategies to entice consumers.
Next year will see online retailers embracing personalisation, with consumers now expecting a more tailored shopping experience similar to that of a high street store. Sites that offer a richer and more personalised experience, in-line with online purchase behavior, will enjoy benefits including higher spending and repeat visits.
From remembering purchase and browsing history to offering tailored product recommendations, retailers will be integrating the experience of personal shopping into their online retail strategy. Consumers will feel empowered and well informed of the purchase decision available to them, knowing they are being viewed as an individual in what is a multi-billion pound market.
As eCommerce channels continue to become saturated, retailers need to look to developing their content by offering interactive elements and high quality message delivery; including videos and images that are integrated within the overall personalised offering.
However, you don’t need a crystal ball to see that multi-channel shopping is set to solidify its place as the biggest driving force of eCommerce. Integration across channels is essential to providing a seamless purchase process, given that UK consumers are now one of the most sophisticated audiences in terms of researching and comparing products across channels prior to purchasing.
Mobile shopping is set to increase in growth, with over 1.2 billion people globally using their smartphones to surf the web. Recent research from Google reveals that over 80% of mobile shopping is spontaneous, meaning that retailers need to understand that cross channel shopping requires different tactics, including the adoption of a simple design and informative content if they are to succeed.
Technological advances are constantly changing the eCommerce landscape and a strong infrastructure is essential if any online store is to attract shoppers. One minute of downtime can result in thousand of pounds in lost revenue, as well as irreparable damage to your reputation.
A strong infrastructure aided by a partnership with a trusted hosting provider will ensure uptime is maintained 24/7, 365 days a year, making 2014 a breeze.