Infographic: Ashes cricketers causing a social stir

It hardly seems anytime at all since England’s cricketers were celebrating a magnificent  Ashes series victory over Australia, but in the early hours of this morning the two teams resumed hostilities at the Gabba in Brisbane, Australia.

Staying up to watch the start, I noticed  the huge amount of conversation about the series taking place on social networks. I have no figures to prove this at the moment, but the conversation seemed to dominate Twitter more than in the daytime series in the UK. Perhaps people could tweet freely about the cricket without worrying bosses would turn it off at work, or they wanted to share their thoughts on the match when everyone else in the house was asleep!

Luckily, PR agency Cake (which also makes a good accompaniment to late night cricket watching by the way…) have crunched some numbers, and they looked at which players were mentioned most on Twitter during the week leading up to the first test match yesterday.

Unsurprisingly , the number of mentions totally reflects the status of the players and the amount of hype surrounding them. Superstar batsman Kevin Pietersen tops the chart, with 16,038 mentions. Not only is Pietersen active himself on Twitter, this match marks his 100th test match for England, prompting lots of publicity and comment in the build up. Matt Prior was the second most mentioned English player, and this is likely to be down to the fact that many were speculating whether or not he would have recovered from injury in time to play.

Australian fast bowler Mitchell Johnson was the most mentioned Aussie player, with 3136 mentions. Noticeably, he is also fairly active himself on Twitter. Johnson was mentioned more times than his own captain, Michael Clarke, who had 2592 mentions. Chris Roger, was the least mentioned player with just 150 mentions. Given the opening batsman only lasted 9 balls, scoring just 1 run, perhaps we can see why.

In the build up to the match England’s bowler Stuart Broad had been made the villain by the Australian media, after a controversial incident in the previous series. This has harmed his social media presence though, as he was the third most mentioned player, with 4115 mentions, easily more than any Australian.


Here at the Wall we’ll keep you up to date with all the social media around the Ashes series down under.

  • Andy Mallinson

    Stackla are doing the social media aggregation and curation for the England team ( Looks like England are going to make a big play of #TwelfieSelfie.