BBC uses Twitter to promote Radio 4 comedy
Twitter bots – usually they’re annoying, occasionally they’re charming, but rarely are they something you’d seek out. However, BBC Comedy has harnessed the Twitter bot for the purposes of good (and to remind potential listeners that the station is not just about august programming such as the Today Show, Woman’s Hour and The Archers).
In just under a day, the bot has already tweeted well over 2,500 times – a really nice example of how brands that have great content can use social media to make people love them.
— #Curious4Comedy (@bbccurious4) November 19, 2013