BBC uses Twitter to promote Radio 4 comedy

Screen Shot 2013-11-19 at 11.26.55Twitter bots – usually they’re annoying, occasionally they’re charming, but rarely are they something you’d seek out. However, BBC Comedy has harnessed the Twitter bot for the purposes of good (and to remind potential listeners that the station is not just about august programming such as the Today Show, Woman’s Hour and The Archers).

It has created a Twitter account, BBC Curious 4, and a hashtag, #curious4comedy. Tweeters who use the hashtag will be rewarded a random slice of BBC Radio 4 comedy in return.

In just under a day, the bot has already tweeted well over 2,500 times – a really  nice example of how brands that have great content can use social media to make people love them.

Jennifer Whitehead is a freelance journalist, co-founder of Jacoby & Whitehead and interim editor of The Wall. Follow her on Twitter @jenniferesque.