Witches are winning the battle against Vampires in the Visual Trends Report from iStock by Getty Images, drawn up to help designers and marketers tap into the latest trends.
The trend for Vampires, backed by the popularity of the ‘Twilight’ film franchise and the ‘True Blood’ and ‘Vampire Diaries’ TV shows, is expected to wane as a new era of witchery dawns.
Fueling the demand for images of the spooky heroines is Disney’s ‘Maleficent’, the studio’s fantasy prequel to ‘Sleeping Beauty’, starring Angelina Jolie and out next year.
Catwalks are also falling under the spell, as seen in Gareth Pugh’s bone chilling Winter ’13 collection of otherworldly gowns worn by ethereal models in death-white makeup.
And witches are not the only ones creating waves in the Q4 Trend Report. On the other end of the scale, images of “involved dads” are gaining popularity. The focus now is not just on dads caring for their kids, but enjoying special time with them.
Beards are also proving a hit and the demand for images of facial hair is expected to increase. From a branding perspective, iStock suggests beards imply wisdom and masculinity, and send a positive message.
Getty’s fourth trend to watch is handmade and craft, particularly in illustration. Brush strokes, pen marks and sketchy lines are all in vogue right now. Expect to see more of these technique across the creative space in the coming months.