Fifty people you have to know if you work in marketing or advertising
Propeller, the specialist in PR for media, marketing and digital businesses, today reveals its inaugural list of its ‘Meet the Influencers’ series as it compiles the Top 50 Marketing and Advertising Influencers of 2013, developed in conjunction with PR software provider, Cision.
Included in Propeller’s Top 50 Influencer list are national journalists such as Robert Cookson, digital media correspondent at The Financial Times; Ian Burrell, assistant editor and media editor at The Independent; and Mark Sweney, media correspondent at The Guardian. At trade press level, the likes of Campaign, Marketing, Marketing Week and The Drum have multiple journalists represented in the Top 50 list, whilst event organisers and industry bodies such as Cannes Lions and the IAB also feature.
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The Top 50 has been compiled using Cision’s Influence Score which takes into account over 40 online and offline factors such as outlet circulation, page views and unique visitors as well as social measures such as Facebook likes, retweets and blog comments.
Speaking about the list, Kieran Kent, managing director of Propeller PR said: “For anyone that works in marketing or advertising, these are the 50 influencers shaping and leading the conversation taking place in the industry. They are the people that you must know if you’re serious about raising your profile and becoming famous across online, offline and eyeline channels.”
To view the full Top 50 list visit http://www.