Jessica Butcher, co-founder of mobile augmented reality tech business Blippar, talked recently about how smartphones can now hear for us, see for us, and interpret the world for us, and are therefor becoming an extension of our physical senses.Launched in 2011 and with global expansion taking place throughout 2013, the Blippar app is a mobile augmented reality advertising platform targeted for brand to consumer interaction. The interactions, or ‘blipps’ can take the form of mobile coupons, video play, object recognition, 2d and 3d overlay and much more. It works on many forms of advertising including press, outdoor, point of sales media and TV.Butcher said: “I see all of these trends wrapped up in what I call ‘sensory tech’; so the phone becoming an extension of our physical senses. It listens for us, you can touch things with it and now it can look at the world around us and unlock and interpret it.”
In the case of “Art Everywhere”, the digital outdoor art show launched at Westfield, each physical poster will be interactive, enabling the public to point their phones at the art to access instantaneous information about each piece, visit the collection and socially share their favourites. Prints can also then be bought through the site via a linked project partner.
Georgina Brazier is a web producer at Brand Republic. Follow her on Twitter @georgiebrazier.
The book is now open again on who will succeed Maurice Lévy as the chairman of Publicis Groupe, and exactly when that successor will be required, after the company made a number of leadership changes this week.
Ogilvy & Mather has promoted Mark Lainas to the newly created role of chief innovation officer. He will lead digital integration and innovation across the agency as well as continuing to oversee clients.
Music stars do want to have it both ways. First they complain that music is not being valued properly, that piracy is killing new music and then they go and give away an entire album and wonder why people don’t value music. Read more on Did Apple and U2 officially make music worthless?… […]
As befits the CEO of any start-up, especially one operating in a competitive sector such as mobile advertising, I keep one eye on the current state of affairs and another looking ahead. Right now, through this chameleon-like panoramic vision, what I can see through both eyes is a rapidly growing interest in, and investment in, mobile video advertising. Read […]
Apple shook up the tech and retail sectors big time at last week’s product launch – most notably reinventing mobile shopping with Apple Pay, new to the iPhone 6 and Apple Watch. Is the end of the credit card truly nigh after more than five decades of domination? Read more on Apple’s new products could create the most personal and convenient shopping experien […]
As Mad Men’s Don Draper famously said: “Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. “It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.” Read more on Creative Media Buying: uniting creative and data… […]
Schick, also known as Wilkinson Sword in the UK, wanted to engage young men online to remind them of the Titanium equity of its Schick Quattro razor and drive trials. We knew that just aping existing commercials and focusing on product features might not create a strong emotional engagement that would prompt any action online. Read more on Can you shift from […]
In the wake of the sad news about the unexpected downfall of Phones4u which broke this week, it’s worth examining why and how responsible businesses can allow a profitable retailer to fail. Read more on Phones4u and the key role of partnerships… […]
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