London students plot new social network launch

SocialMediaWordcloudbigstockThree  London based students have got together to try and build a social network that seamlessly links brands with customers.

Social scientist Edward Heywood, computer engineer Peregrine Park, and business management student Sharan Soni have put their skills together to create Urban Cloud – “a social network that unites people on a platform designed to promote collaboration”.

Co-founder Sharan explained me to that they are very keen to drive closer interaction between brands and consumers, and are doing this by a points based incentives system. When you give feedback to a brand, you earn points which can be exchanged for various perks offered by the companies who have signed up.

The founders say they are focused on five key areas of innovation – design, native advertising, validation, positive reinforcement and retailing, and the idea is to bring people together on a collaborative platform.

Some brands already seem to be on board with what the three young entrepreneurs are trying to achieve, and have signed up. Chris Charalambous, global creative director, Quintessentially Creative/ Lifestyle said:

“Businesses out there need this in their lives and we are proud to be a part of it from the onset.”

Dheeraj H.R. Harjani, international franchise director, Aftershock added:

“Urban Cloud provides a fantastic platform for contemporary design led brands to reach out to a new target audience”

In total 10 brands have signed up so far.

The design, even at this early stage, is very impressive, with easy sliding through pictures and links.I can see the platform working well on mobile. As with so many sites at the moment the Pinterest has clearly influenced the clean and highly visual design.

The team says that only 50% of what they want to achieve with Urban Cloud has been built so far, and they promise a lot more in the future. Instead of pursuing traditional funding routes for this development, they have a set up an Indigogo crowd funding campaign. At the time of writing $569 of the $200,000 target has been raised.

You can check out the protoype for yourself at