Daily Archives: 4 July, 2013

What big business can learn from start-ups

Screen Shot 2013-07-04 at 13.08.49It is often assumed that large, successful corporations sit on top a pyramid of business understanding and practices. Start-ups are frequently regarded as juveniles who would be wise to look up to the well established companies for creative and developmental guidance. However, there is a strong case for the reverse.

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Sustainability: a social solution?

Ben & Jerry's Fair TradeOn Tuesday, I listened to Unilever’s CMO, Keith Weed, speak at the ISBA Annual Lunch, with a focus on sustainability.

Weed described business as being at a crossroads. He said that we need to promote growth, but this needs to be growth not just for this generation, but for the generations to come.

Too many businesses are asking themselves what the business case is for ‘doing’ sustainability. As Weed pointed out, we instead should be asking ourselves what the business case is for NOT doing it.

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Snacking on food, snacking on content:
are our eating habits showing us how to advertise?

The oreo super bowl ad that ran on TwitterIn recent years the number of snack products on the market has increased dramatically. According to a report from financial services provider Rabobank Group at the end of last year, the US snack bar market has grown at twice the rate of other snack foods over the past ten years and nearly three times the rate of the overall packaged food sector.