It is often assumed that large, successful corporations sit on top a pyramid of business understanding and practices. Start-ups are frequently regarded as juveniles who would be wise to look up to the well established companies for creative and developmental guidance. However, there is a strong case for the reverse.
Daily Archives: Thursday, July 4, 2013
On Tuesday, I listened to Unilever’s CMO, Keith Weed, speak at the ISBA Annual Lunch, with a focus on sustainability.
Weed described business as being at a crossroads. He said that we need to promote growth, but this needs to be growth not just for this generation, but for the generations to come.
Too many businesses are asking themselves what the business case is for ‘doing’ sustainability. As Weed pointed out, we instead should be asking ourselves what the business case is for NOT doing it.