Daily Archives: 3 July, 2013

How images are changing the language of the social web

InstagramThe rise of the image as one of the most vital parts of the social web has been impossible to ignore.

Driven by the rise of picture-led networks such as Pinterest and Instagram; Facebook and Twitter have pulled images to the centre of their platforms – and now images are among the most shared content within social.

Add to this the rise of Snapchat the trend of images as disposable currency – a quite distinct trend that doesn’t form part of anyone’s social presence – but one that is growing alongside the major platforms with images at its core.

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What will Facebook hashtags mean for advertisers?

facebook hashtag with frameFacebook has recently launched hashtags, accompanied by plenty of fanfare.

The primary commentary has been whether by doing so they have co-opted an artifact most commonly associated with Twitter.  When indexed by search engines, or by Twitter itself, these hashtags make user-generated content searchable and provides a mechanism for communities in general to self-categorise their content as they see fit.

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Infographic: Who were Glastonbury 2013′s social headliners?

Rolling Stones on InstagramThe big story of Glastonbury 2013 in the mainstream media was, of course, the Rolling Stones, who were finally appearing at the granddaddy of music festivals, 30 years after it began.

But would social savvy music fans be talking about the Mick’n’Keef show, or would they be more interested in something from their own generation? Read More »

Why today’s consumers have moved on from multichannel

IpadgirlThe interactions between today’s consumer and their favoured brands have seen a fundamental change. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations go way beyond what most businesses can deliver.

Consumers rarely identify with a brand in terms of channel and demand a seamless experience regardless of how they interact with the brand. Meanwhile, brands have struggled to keep pace with these ever-changing interactions, creating a gulf between the  demands of the customer and what brands are able to deliver.

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Stop killing my flow: why disruptive ads are a dying breed

Say Media adaptive adAs content and commerce become ever more intrinsically linked, more than ever advertisers are seeking ways for their creative output to exist naturally alongside editorial content – with the holy grail being – the ability to create a -seamless flow between the two.

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