Twitter held their UK agency launch, ‘Grow with Twitter’, last Tuesday at the London Film Museum. A really slick event at a great venue with plenty of inspirational speakers, it was interesting to hear what they had to say about advertising on the platform.
When Twitter launched I was pretty skeptical about how it could integrate effective advertising into its offering. But I’ve become a convert. The opportunity to deliver targeted and relevant advertising based on a user’s intent and interests is immense. Every time you tweet that you are “excited about going to Wimbledon” or “can’t wait for my holiday in Ibiza”, you are sending a powerful signal that allows advertisers to respond with hugely relevant messages.