Infographic: what do young people think of celebrity endorsements?

It turns out that them marketers aren’t so stupid in paying celebrities £££ to endorse their products. A recent survey of over a hundred people aged between 20 and 30 quizzed them about their feelings about celebrity endorsements and 60 per cent said they think that it had an impact on their purchasing behaviour.

However, the research carries a caveat – a quarter of the people in the survey claimed they would stop buying a product if the brand the celebrity endorsee was someone they didn’t like.

The research was undertaken by Crush, which specialises in targeting the youth market and has put together this lovely infographic including some stats on how the respondents interact with brands on social media.

  • Paul

    This is a terrible infographic! It’s not clear which way round Statistic 6 “Why they follow a brand” is.

  • colinrose

    Yeah, did hurt my eyes a little lol. My thoughts now lie in what really good stories to tell, seeing as clients are catching on to poor quality of the promotions=followers trick.