Over the past ten years iTunes has drastically changed the way we share, purchase and consume music. It has given us unrestricted and portable access to music’s extensive back catalogue and taught the masses the art of a perfect playlist. iTunes has pioneered a listening revolution.
It has liberated music and allowed the top spot to be anyone’s game. The charts are now powered by hashtags and social media movements as much as they are press and PR.
‘All That She Wants’ by Ace of Base stands as much chance of reaching number one in the charts next week as an artist with a £3m traditional marketing campaign. iTunes has made the battle for success unpredictable and engaging.
At a time of widespread piracy and industry demise, iTunes started an accessible model that allows limitless digital consumption whilst ensuring the artist still gets paid for their craft and a level of quality is maintained.
iTunes has also changed the way we discover new music. It’s instant and in our pocket. A track you hear in a bar can be downloaded immediately, and shared through your social networks at the click of a button. The best bit is – we are free to change our minds the next day. This disposable behaviour has granted us discovery and consumption without the need for commitment.
We’ve looked at everything from live music and festival tickets to CD’s sales & the role of vinyl to illustrate the changing face of music consumption since iTunes entered the game. Check out the highlights in this before and after infographic.
Cameron Farrelly, is partner at creative agency pd3′