Daily Archives: 22 April, 2013

02′s Ronan Dunne on why CEOs need to be on Twitter

Ronan Dunne O2A really good interview here with Ronan Dunne the CEO of O2 UK talking about Twitter and how he uses it.

While there are plenty of senior executives who use Twitter it still isn’t exactly the norm, but as Dunne makes clear it is essential for him. Read More »

5 Summer UK Blogging Meetups to Travel with Purpose

Blogging is an activity fit for anyone, from professionals to those looking to put their thoughts into words or pictures and share them with the wider world, but we all need guidance if we want to get better at it. Thankfully, there are groups out there that specialize in just that, located all over the United Kingdom – you just need to know where to look for them.

If you plan to spend some time traveling around the region this vacation season, check out any or all of these five summer UK blogging meetups to travel with purpose: Read More »

Responsive design: Transformers – websites in disguise

By now I’m sure you’ve come across the term ‘responsive design’. It’s one of those phrases that has crossed over from developer terminology into marketing buzz-wordery. But don’t let that put you off. Here’s a run-down of what responsive design is all about and why you should already be using it.  Read More »

The social media voice behind Obama’s presidential campaign

Laura Olin on the Obama campaign trail in 2012The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.

 The first presidential debate sparked more than 10 million Tweets, and the final image of a victorious Barack Obama and the first lady hugging, sent with the simple caption “Four more years”, became the most popular and most shared on Twitter to date, with more than 800,000 retweets. Read More »

The Business of Being Social: brands need to plan, listen, analyse and engage

For years, large organisations have employed press officers or PR agencies to protect their brand against incorrect or damaging allegations and stories. Such activity was reasonably straightforward when there were just a handful of different media channels to police.

However, with the explosion in the use of social media sites and also the number of people with access to an online audience, brand reputation management has become much more complicated and problematic. Read More »