The Explosion of mobile use [infographic]
It charts some of the staggering growth we have seen as smartphone ownership soars to around 60% of the overall UK population, having continued to grow at a solid pace over the past 12 months.
With the introduction of new, more innovative devices, as well as emerging technologies, such as 4G, ownership looks set to increase in 2013 and signals just how important a channel mobile is becoming to retailers and brands.
The infographic shows the steady growth in the number of smartphone owners who are using their devices to shop and browse. Whilst figures dropped slightly in the latter part of 2012, the latest results show shopping and browsing levels are on the rise again.
In the latest results from April 2013, over half (54%) of smartphone ownerss claim to have used their device to browse for products, whilst just under 40% have gone on to make a purchase. With more retailers introducing multichannel initiatives, such as free Wi-Fi in store, it’s only likely that these figures will increase over the coming months.