Twitter launches Twitter Music

Busy week for Twitter, with a big advertising announcement yesterday, and today we get the much rumoured Twitter Music.

The new music service will Twitter says “change the way people find music, based on Twitter”.

So how does it work? Twitter #music uses Twitter activity, including Tweets and engagement, to detect and highlight the most popular tracks and emerging artists.

What it also does is bring artists’ music-related Twitter activity front and centre: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.

Twitter says that the songs on Twitter #music currently come from three sources: iTunes, Spotify or Rdio and by default users  will hear previews from iTunes when exploring music in the app. Subscribers to Rdio and Spotify can log in to their accounts to enjoy full tracks that are available in those respective catalogues.

While it kicks off with those three sources it plans to add other music service providers as the service develops.

On its blog Twitter, said: “If you’re interested in the songs that have been tweeted by the artists and people you follow on Twitter, you can navigate to #NowPlaying to view and listen to those songs. Or if you’re scrolling through a chart and you want to learn more about a band, like Chvrches, you can tap their avatar to see their top song, follow them right from the chart, or tap their Twitter username to go to their profile.

“Or if you want to listen to music from the artists Wiz Khalifa follows, you can search for his name using the search icon in the top right corner. Then tap one of the artists you’re interested in and hit the play button to begin listening, or press play on the player to listen to all the artists.

“And as you discover new songs that you want to share with your followers on Twitter, simply tap the spinning disc in the lower left corner. This opens the player, and you can tweet from there using the Tweet icon in the top right corner.

Twitter Music can be download from the App Store today, or you can use the web version, which will be rolling out over the next few hours:

At launch, the service is available in the US, Canada, the UK, Ireland, Australia and New Zealand. Over time, we will bring the service to Android as well as to more countries.

As Twitter puts it, tweeting and and music go great together as people love to share, which makes it a great new music discovery tool.

And many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician, here are just a few:

  • Andrew Isidoro

    This is a really big step for Twitter. It’ll be interesting to see how services such as Spotify either integrate or fight back.