Three infographics here looking at social media reaction to the Margaret Thatcher’s semi state funeral yesterday, which lit up the Twittersphere. While the talked of protests turned out to be something of a damp squib, and few appeared to agreed with them, there were crowds of supporters and many more curious onlookers lining the streets of London leading to St Paul’s Cathedral as the military procession marched slowly by.
The first two infographics look at overall social media sentiment while the third looks at the reaction of national newspaper readers on Twitter.
Social media mostly negative
Social media analysis firm Crimson Hexagon tracked almost 30,000 conversations on Twitter and Facebook and found that 59% of the total analysed conversation about Thatcher’s funeral was negative.
Unsurprisingly in such tough times, as many as 50% of monitored posts mentioned disagreed with the costs associated with the funeral and contribution from taxpayers.
However, as we saw yesterday the protests came to very little and few agreed with them and on the streets the voices of “funeral protesters” were drowned out as just 9% of UK users tweeting or posting about the funeral were in support of the protests.
Looking at the newspapers strategic insight agency Face took a look at what readers on Twitter were saying as part of the launch of its social intelligence platform Pulsar TRAC.
It looked at how readers of six top UK newspapers are feeling about the death of Margaret Thatcher.
It looked at The Guardian, The Telegraph, Daily Mail, Daily Mirror, Independent and The Sun to produce “A Nation Divided?”, which looked at 200,000 Tweets related to Margaret Thatcher, posted between April 1st 2013 through to
April 18th 2013 at 5pm. The Times was not included because Face “wanted to have more representation of the extremes within the sample of six”.
The visualisation shows the relative size of the Thatcher conversation by newspaper audience and compares the levels of negative and positive sentiment towards Thatcher for each audience.
Newspaper followers also negative
Interestingly, even the audiences that you would expect to be more positive about Thatcher, showed instead a prevalent level of negativity which made adds weight to the idea that the nation, at least the part which is online, is not that divided after all.
However, online social media Twitter users and not necessarily reflective of actual readers. For instance I like my others follow most national newspapers as do many others and those who do aren’t all going to be fans of the Sun or the Telegraph.