In a loud and busy world where competition for our attention continues to grow, the challenge of engaging potential consumers has never been more important – or exciting. And online gaming represents the ultimate engaging web experience.
Recent IAB research confirmed that gaming is twice as engaging as any other media channel – but for the most part, that conversation has focused on using games as an interactive promotion to motivate consumers. But there is another role that games can play in the brand-consumer relationship, and that is as a tool for insight. Read More