Social media doesn’t fix anything – how to plan a successful social campaign

Jeremy Waite, head of social strategy at Adobe EMEA, has produced a nice little deck called quite simply “How to plan a successful social media campaign”.

He kicks it off with an excellent quote and truism about the nature of social media and what it can and can not deliver:

“Social media doesn’t fix anything. It just amplifies things. If your restaurant sucks, it just sucks harder in social media. It doesn’t make your chicken fingers taste better or your beer taste bolder”. The rest of the deck is well worth a look.