Facebook has released its first TV ad to promote its Facebook Home software on Android, which it announced at a launch event last week.
The ad, which was created by Widen + Kennedy and only its second to date, features a rather surreal set of events where a traveller boarding a plane sees his photos come to life.
Sunbathers reading magazines are discovered inside the hand luggage compartments, a drag queen cabaret appears from the attendant’s service cart, the traveller’s nephew pops up covered in chocolate cake, and cats leap from seat to seat.
Facebook describes the ad as “a boring business trip gets a lot less boring, when Facebook Home brings a guy’s friends on the journey with him. And all it takes is a few glances to reveal that his life isn’t as conservative as his khakis”.
However, the ad has been mocked by a number of comments online after Facebook posted the ad on its own promoted post. One of the top comments asked: “If I get a Facebook phone is my life going to be like a circus with that annoying tube sound following me around?”
Another user posted: “I don’t even understand what they are trying to show us. It makes no sense to me. If I get a Facebook phone is my life going to be like a circus with that annoying tuba sound following me around?”
While another top comment said: “I’m 60 years old. If I opened a luggage compartment and found someone lying in there, I’d probably have a heart attack”.
However, with almost 65,000 likes and 11,000 plus shares others seemed to have liked it.
This new ad follows its first TV spot ‘Chairs’ created last October to celebrate Facebook hitting the one billion-user mark.
Facebook says the ad is one of several that will come out over the coming weeks to promote its new home software, which will come preloaded on the HTC first and will be available for other Android phones to download.