Too many times I’ve heard excitable Big Data presenters who, when probed, mutter something vague about social media and sentiment analysis. Too many times I’ve heard people describe their Big Data solution as the “next big thing” but are then forced to admit that what they’re offering is little more than what Tesco have been doing with Clubcard for years. Read More
Daily Archives: 5 April, 2013
Still smoldering after Mitt Romney’s defeat to Barack Obama, a defeat that was in no small part down to Obama’s superior digital campaigning strategy, the GOP are looking to ramp up their own digital presence.
They are taking inspiration though from an unlikely source in the emerging digital media giant Buzzfeed, which recently launched here in the UK.
Bloomberg has begun to integrate Twitter into its real time financial data monitor, following the Security Exchange Commission’s decision to allow finance companies to announce key information via social media earlier this week.
This decision means financial companies will be able to comply with the Regulation Fair Disclosure through social media, as long as investors are alerted about what social network will be used to distribute the information. Read More
Gordon MacMillan, recently reported on Spotify’s new video commercials, that have been released onto You Tube. These attempt to capture the ‘concept’ of music, and interestingly seek to do so without a musical soundtrack.
The release of these provocative pieces, attempting to position Spotify conceptually at the centre of music consumption, has got me thinking about the development of musical listening over the last 50 years; and the impact of digital on how we perceive music – and in a broader context – content generally. Read More
Picture the scene: you’re ready to hit go on your big social media project but are suddenly gripped by fear. The fear that despite all the research, the great concept, media spend, beautiful design and user interface, the audience just may not react with the infectious thrill you need to make this a ‘message that moves’. We deal in human responses and can never completely mitigate risk, but could it be that a solution to successful creativity in social media is so obvious that the clue is in the name… that ‘sociability’ is the fuel we need? Read More