Daily Archives: 4 April, 2013

Facebook introduces ‘Home’ and turns your Android into a Facebook phone

Facebook Home - the Facebook CoverfeedSo the Facebook phone is real. Well sort of. Facebook has announced what it is calling Facebook Home. It is a new home screen that can be installed across any Android device and essentially turns your phone…into a Facebook phone.

Mark Zuckerberg, the Facebook CEO, said that today phones were more about apps and Facebook wanted to make them more about people. He said that Facebook Home was a way to transform people’s phone ‘and “turn your Android phone into a great social device”. Read More »

Liverpool FC to give fans Wi-Fi access as it encourages social media use

LIverpool FC's Anfield stadium to get Wi-Fi networkLiverpool Football Club is to begin the rollout of a wireless network at its Anfield ground so that fans can get online on during match days.

As any football fan will know, Premier League or otherwise, getting access via 3G networks when watching your team play can be a nightmare.  While many top clubs do great things digitally, including the likes of Liverpool and Manchester City, it is a different story when it comes to using smartphones in the ground. Read More »

Is Bitcoin hits a high is it the future of online currency?

Value of Bitcoin hits record highThe value of virtual currency  Bitcoin hit a record high this month as the price for an individual Bitcoin rose to around $147 (£98) against a backdrop of increasing distrust in the banking system sparked by the crisis in Cyprus.

This rise in value sees a huge increase from its value of $30 last month, which in turn grew from $14 the month before that in January.

However, the swift rise was followed by a sharp drop following a hacking attack on several Bitcoin exchanges. Read More »

Dating sites turn to social media and Google to make sure you click

Loveflutter is a new dating website that uses social networks and Google’s knowledge graph to help you find your perfect match, and make that awkward first date just a bit less painful.

We’ve all had it – you turn up on a date with a person you’ve met on or offline, sit down, and realise you have no idea what you are going to talk about. Loveflutter seeks to end that.
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Facebook set to attract almost 30% of all mobile display ads this year

Facebook set to attract almost 30% of all mobile display ads this yearOn the day that Facebook is expected to announce the Facebook phone, it is being predicted that almost 30% of all mobile display ads will go to the social network this year.

Facebook, which is the number-two mobile ad destination in the US, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year, according to eMarketer. Read More »

Does display advertising online work for brand awareness?

Does display advertising online work for brand awareness?According to IAB UK, online ad spend in the UK grew by over 12 percent in the first half of 2012. While the market is unquestionably exploding, understanding of how it actually works can at best be described as evolving at a snail’s pace. This disconnect has its reasons – but also repercussions, especially when it comes to measuring how display ads online impact something as seemingly nebulous as brand awareness.

With established channels like TV and print, advertisers have long grasped the difference between a growth in brand awareness and an increase in immediate response. But in the digital world, that lesson has apparently yet to be learned. Read More »

Singapore Airline brand Scoot considers giving up all social media

Singapore Airline owned low cost carrier Scoot are threatening to give up their social media presence just to “see what happens”, according to its  commercial director Steven Greenway speaking at the Customer Loyalty 2013 conference.

In what was one of the most honest performances from a senior marketing professional that I have ever seen at a conference Greenway admitted that “sales were all that mattered, there was no time for a long term strategy, don’t employ any consultants/agencies- do it yourself, and they enjoyed trying things to see if they worked”.

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