Daily Archives: 2 April, 2013

The golden rules of user generated content

Alan Kittle, Creative Director at Mason Zimbler and Strange & Dawson, recently took time out with Shane Casey, Head of Digital and archetypal creative technologist, to discuss the rise and rise of user generated content (UGC) campaigns.

Their strengths and weaknesses; the brands that get it right and those who just don’t; whether lines between user generated and user centred campaigns are being blurred by the arrival of social platforms like Pinterest, Vine and Instagram; to try and craft some rules for themselves when considering whether to recommend one to their clients. Read More »

Lack of purpose leads to failure of many social media initiatives

The majority of social media efforts fail due to a ‘provide and pray’ approach rather than one of in-depth planning with only a 10% success rate, according to research from Gartner.

The study found that although 70% of organisations use social technologies, many adopt them without a clear purpose, meaning they fail to deliver any real business value. Read More »

Facebook phone no longer a rumour – could launch this week

The Facebook Phone could be announced on ThursdayThe long-rumoured Facebook phone, first reported almost 18 months ago, is no longer a rumour and could be announced this Thursday.

Facebook has invited reporters to an event at its headquarters on 4 April, with an invitation that reads, “Come See Our New Home On Android”.

According to various reports, Facebook is to announce a modified version of the Android operating system with Facebook functionality embedded in it and running on an HTC handset. Read More »

Blogs still more influential than Twitter, says study

social media word cloud

Reading the mainstream media you would think the social web started solely comprised of Twitter, and people’s 140 character messages. Any brand not taking part is surely doomed.

Not so, as new research shows that not only do blogs still have tremendous influence, they actually drive more sales than other forms of social media.

Read More »