Obama’s digital agency Blue State Digital has hired 16 digital strategists and technologists from the Obama 2012 election campaign team.
Most senior among the hires is Joe Rospars, chief digital strategist for Obama’s 2008 and 2012 campaigns, who will take on the newly created role of chief executive for the WPP-owned digital agency Blue State Digital, which has played a central role in both Obama’s presidential victories.
Rospars, who is a BSD founder, told the Financial Times: “It’s a prerogative and priority to be the keepers of the flame of that approach, to refine it and scale it with new insights and in new places. We are continuing to refine our craft, our organization and our skills sets.”
In his new role Rospars will have oversee BSD’s relationships with clients including Google, Ford, NFL team the Green Bay Packers, the Metropolitan Museum of Art, Freedom to Marry and Lady Gaga’s Born This Way Foundation.
He will work closely with founding partner and chief technology officer Jascha Franklin-Hodge to continue to develop the BSD’s proprietary technology platform, the BSD Tools, and its Quick Donate feature, which processed more than $100m in individual contributions for Obama 2012.
Others returning from full-time service on the campaign or joining BSD for the first time include Gillea Allison, Tom Bucchere, Yahel Carmon, Lizzy Chan, Steve Jacobs, Danielle Kantor, Agnes Mazur, Lauren Parks, Mika Rothman, Jack Steadman and Drew Tipson.
The 2012 team raised $690m online and helped a record-breaking number of Americans become a part of the political process through mobile, social media, and the web.