Old Spice mocks marketing directors in new Wolfdog YouTube film
Mr Wolfdog has taken the “smart decision to create this popular website to show you all of my marketings”.
Unlike some Mr Wolfdog is at least on the curve with his GIF laden Tumblr blog making him possibly the first non-human marketing director/wolfdog with a blog and a Twitter account and a human voice (provided via advanced wolfdog technology).
The ad follows two online and TV Old Spice spots for its Wild Collection last month, “poker face” and “irresistible”, featuring men managing to increase their allure with the help of some wolves.
Mr. Wolfdog saying hi. I’m proud to be Old Spice’s first nonhuman Director of Marketing and look forward to being even prouder. End tweet.
— Director Wolf Dog (@DirectorWolfDog) March 11, 2013
Created by Wieden & Kennedy Portland, the Wild Collection includes the three masculine scents Foxcrest, Hawkridge and Wolfthorn.
Possibly a message from Proctor & Gamble to any marketing directors out there who are not making the grade, Mr Wolfdog tells us: ”Sometimes you gotta eat people, America. That’s how business works.”