Twitter Kills off TweetDeck apps to focus on the web

In a blog post Twitter has announced that it is to discontinue support for TweetDeck’s trio of non-web apps, TweetDeck for iPhone, Android and AIR, and that afterwards these clients will be pulled from their app stores and stop working shortly after that.

The focus here seems to be on Twitter as the platform and not as apps. Don’t despair if you’re a fan of TweetDeck, which Twitter paid $50m for two years ago, it isn’t going away. It is though going to be different as TweetDeck lovers are left with the web-based version of TweetDeck –  TweetDeck for web and TweetDeck the Chrome app.

It will be interesting to see how this change goes down with Twitter users as the TweetDeck AIR version of certainly has a lot of fans.

According to AllThingsD it is “the death knell many have expected, considering Twitter’s lack of pushing out updates for the three versions over the past year”.

Here’s the details from Twitter’s blog:

TweetDeck is the most powerful Twitter tool for tracking real-time conversations. Its flexibility and customizable layout let you keep up with what’s happening on Twitter, across multiple topics and accounts, in real time. To continue to offer a great product that addresses your unique needs, we’re going to focus our development efforts on our modern, web-based versions of TweetDeck. To that end, we are discontinuing support for our older apps: TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone. They will be removed from their respective app stores in early May and will stop functioning shortly thereafter. We’ll also discontinue support for our Facebook integration.

Over the past 18 months, we’ve been focused on building a fast and feature-rich web application for modern browsers, and a Chrome app, which offers some unique features like notifications. We’ve recently introduced many enhancements to these apps –– a new look and feel, tools like search term autocomplete and search filters to help you find what you’re looking for more quickly, and automatically-updating Tweet streams so you immediately see the most recent Tweets. Our weekly web releases have been possible because we’ve nearly doubled the size of the TweetDeck team over the past six months (and we’re still hiring).

In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going. Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices. This trend coincides with an increased investment in Twitter for iPhone and Twitter for Android –– adding photo filters and other editing capabilitiesrevamping user profiles and enhancing search. That said, we know this applies to most of our users –– not all of them. And for those of you who are inconvenienced by this shift, our sincere apologies.

Additionally, TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone rely on v1.0 of Twitter’s API, which we are retiring starting this month. Leading up to that retirement, Twitter’s platform team will be performing occasional tests that will affect applications that rely on API v1.0. Over the next two months users of TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone may experience some outages with those apps before they are removed from their respective app stores in early May.

We think these web and Chrome apps provide the best TweetDeck experience yet, and that they are the apps in which you’ll want to see us add new capabilities first, followed closely by our Mac and PC apps.

From the whole TweetDeck team, we’re excited about what the future holds. We hope you are too.