Daily Archives: 4 March, 2013

TOWIE is the most tweeted about programme on Twitter – 7 TV engagement patterns

Popey from Towie: Popey said she was "late" she didn't mean "late for an appointment at Belles & Beaus beauty and tanning salon," she meant she might be preggers...What do you think is the most tweeted about programme on British television right now? You might be surprised to learn that it is ITV’s reality soap ‘The Only Way is Essex’ or TOWIE as it is better known to its fans.

It is not only a little more popular than anything on television at the moment it is more popular by a long long way.  Some episodes have so many tweets sent about it that there are almost 7,000 a minute appearing. Read More »

TopShop is fashion’s most social high street brand

TopShop has been revealed as fashion’s most social media savvy high street brand, according to a London Fashion Week study.

The report looked at River Island, TopShop and Whistles. While TopShop was by far the most social brand it was River Island and its celebrity hook-up with Rihanna that ensured it accounted for three times more buzz than rival TopShop. Read More »

Facebook algorithm stops people seeing content they subscribe to – unless brands pay

High profile Facebook users are growing increasingly frustrated at what they see as the social network gaming the system in order to encourage people to pay to promote their content.

It comes after changes  throughout 2012 to Facebook’s EdgeRank algorithm, which dictates what brand content appears in followers feeds. Read More »

The Future of Marketing and Social Brands

The most successful brands don’t just predict the future; they define the future on their own terms.

To that end, we’ve developed Social Brands & The Future Of Marketing – a series of provocations designed to help you shape your brand’s vision of the future, and to start bringing that vision to life today.

We’re kicking things off today with a contention that addresses one of the thorniest questions when it comes to social media: “How do we deliver real ROI”? Read More »