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Daily Archives: 4 March, 2013

TOWIE is the most tweeted about programme on Twitter – 7 TV engagement patterns

By @gordonmacmillan // 4 March, 2013 – 3:10 pm // No comments

Popey from Towie: Popey said she was "late" she didn't mean "late for an appointment at Belles & Beaus beauty and tanning salon," she meant she might be preggers...What do you think is the most tweeted about programme on British television right now? You might be surprised to learn that it is ITV’s reality soap ‘The Only Way is Essex’ or TOWIE as it is better known to its fans.

It is not only a little more popular than anything on television at the moment it is more popular by a long long way.  Some episodes have so many tweets sent about it that there are almost 7,000 a minute appearing. Read More »

TopShop is fashion’s most social high street brand

By @gordonmacmillan // 4 March, 2013 – 11:36 am // No comments

TopShop has been revealed as fashion’s most social media savvy high street brand, according to a London Fashion Week study.

The report looked at River Island, TopShop and Whistles. While TopShop was by far the most social brand it was River Island and its celebrity hook-up with Rihanna that ensured it accounted for three times more buzz than rival TopShop. Read More »

Facebook algorithm stops people seeing content they subscribe to – unless brands pay

By Charlotte Henry // 4 March, 2013 – 11:12 am // 2 Comments

High profile Facebook users are growing increasingly frustrated at what they see as the social network gaming the system in order to encourage people to pay to promote their content.

It comes after changes  throughout 2012 to Facebook’s EdgeRank algorithm, which dictates what brand content appears in followers feeds. Read More »

The Future of Marketing and Social Brands

By Simon Kemp // 4 March, 2013 – 10:21 am // 1 Comment

The most successful brands don’t just predict the future; they define the future on their own terms.

To that end, we’ve developed Social Brands & The Future Of Marketing – a series of provocations designed to help you shape your brand’s vision of the future, and to start bringing that vision to life today.

We’re kicking things off today with a contention that addresses one of the thorniest questions when it comes to social media: “How do we deliver real ROI”? Read More »

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  • Chronicles of Cannes – Day Three: On The Edge of The Abyss
      After an intimate opening gala (nothing says fun like hanging out with 12,000 strangers) it was back to the Palais for another day filled with a mix of thought-provoking and not-so-thought-provoking talks. Read more on Chronicles of Cannes – Day Three: On The Edge of The Abyss… […]
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    Day two dawned….and with it another migration back to the Palais. Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importan […]
  • Crowdfunding steps in – where our banks fear to tread
    The ‘Not so secret life of an e-commerce entrepreneur’ continues… What has the Statue of Liberty got in common with Kickstarter? Well in 1885 cash from more than 120,000 civic-minded Americans helped New York build the pedestal for the Statue of Liberty. That makes it the first record of ‘crowdfunding’ – comfortably beating Kickstarter by nearly 130 years. R […]
  • Social Brands: Part Five – Change is coming
    For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people. Read more on Social Brands: Part Five – Chan […]
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    The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens. Read more on Chronicles of Cannes – The Arrival… […]
  • Should brands get involved with Snapchat?
    The photograph of two teenage girls recreating a Cara Delevignge-style funny face on Snapchat’s homepage gives a good indication of where this buzzy new app see their audience. For the uninitiated, or those no longer in the sixth form, the app works by allowing smart phone photos or videos to be sent to groups or individuals, with the images then self-deleti […]