Daily Archives: 1 March, 2013

How to be good at social media without having to try [infographic]

Having read as much about social media as we know you have you will be well aware that you’re often given an awful lot of different advice about what works best in social and what doesn’t. This infographic isn’t by any means a by all and end all, but it does put down some key techniques, key tools, good advice on the kind of tweets you might like to send and suggestions of soical media templates to follow all in one handy place. Enjoy. Read More »

3 Things You Need To Know For Your Mobile And Tablet Strategy In 2013

The Internet, in its broad mass consumer form, has been around for about 18 years. Smart phones have been around for six – a third of that time. By the end of 2013, tablets will be well into their fourth year on the market.

And yet we talk about these devices like they are still brand new. Many companies still don’t have any sort of strategy, and those that do are very much of the “spray and pray” variety, without any concrete goals. It’s hard to evaluate a strategy if you don’t know how to measure success.  Read More »

Innovation in Fashion – I’m too sexy for my tech

Wearable tech: Even Apple is getting in on the action with the imminent launch of the iWatch.Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we’re taking a little turn on the catwalk.

Following on from the launch of the intimacy dress 2.0 that we covered in our Valentine Espresso I wanted to find out a bit more about technology and fashion. Read More »

How Twitter influences mobile and tech shoppers in the UK [infographic]

How Tweets influence mobile and tech shoppers in the UKWe already know that Twitter users are very mobile and more likely to access the social network with a smartphone and today Twitter has released a mobile study that shines a light on how exposure to Tweets can drive brand engagement.

The “Tweets in Action: Mobile/Tech” study found quite simply that the more Tweets shoppers see, the higher the likelihood that they will visit brand websites, search for these websites, or visit third-party review sites to find out more about the brands they saw on Twitter. Read More »

Facebook fuels advertising ambitions as it buys Atlas ad platform

Facebook buys Microsoft's ad measurement platform AtlasFacebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed sum.

The acquisition shows that Facebook sees its focus on competing with Google and growing its advertising business, and the ability to gain far greater measurement data will help it do that. Read More »

The f-factor: how Facebook makes me depressed

A clever lady once told me that advertising is not a science and that people should stop trying to turn it into a set of equations. She has a first class degree in biochemistry so she may have had a point.

But given how profitable it is to apply mathematics to other subjects, I thought I’d give it a go. And when I combined mathematics with Facebook, I knew I was onto a winner. Mr Sorrell, don’t forget your monogrammed stapler on the way out! Read More »