The move is all part of the efforts by Yahoo’s CEO Marissa Mayer to reshape the one time web leader anew and that means getting staff back into the office. Read More
Daily Archives: 28 February, 2013
The recent story about the new Seesaw crowdsourcing app got me thinking about the impact of digital on decision-making, collaboration and creativity. This is what Seesaw says about itself: “The purpose of Seesaw is pretty simple: you can instantly create a poll by taking a picture, and have friends (and strangers) vote on it. You can then send out a request for decision-making help through social networks or text message.
There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of opportunity it offers and how much impact can it really have as a business tool?
Well, let’s look at the numbers. With an estimated 200 million registered users generating over 340 million tweets every day and all of us spending around 20%* of our online time on social networking sites, the answer is that given the right approach Twitter can become an immensely powerful sales channel. Read More
As Tesco slowly responds to the horsemeat scandal in terms of social media, although you it has announced a new consumer food news website, you can see from this infographic that by far and away it remains the most connected with the food chain scandal in social channels.
The number of mentions it has racked up far outstrip those of its supermarket rivals.
What’s interesting in all of this is rival Sainsbury’s. Its name has rarely been connected to the scandal. The UK’s second biggest supermarket last week confirmed no horse meat was found in its beef products following 250 tests in line with the Food Standards Agency rules. Sainsbury’s had withdrawn some burger lines last month amid the food scandal, but has since confirmed it has not found any traces of horse DNA. Read More