Is content shaping our travel choices? [infographic]

Increasingly, content is having a significant impact upon the travel and tourism industry. In fact, content is shaping the choices travellers make when it comes to hotels, restaurants, activities and even the destinations themselves.

Websites like TripAdvisor have fuelled the world’s consumption of review-based content, whilst travel inspiration tools and guides have been created by some of the biggest travel providers in the world – in reaction to demand from the public. It’s perhaps no surprise that holiday-makers’ reliance upon informative content has grown, given that in the current economic climate, holidays are a real luxury. Having saved all year for that crucial one-week or two-week break, consumers want to make sure they get the best out of their trip; with over 55% saying they are influenced by the content they find via online searches.

To really understand the relationship between travel and content, take a look at our latest infographic…