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- Coca-Cola unveils next phase of Choose Happiness and selfie stick offerCoca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new 'one brand' strategy.
- Toddler uses hands-free tailgate in Ford campaign for C-MaxFord has created a campaign to promote its C-Max model as a family car featuring a toddler in a treasure hunt.
- What Google's Android Pay will mean for brandsWill Google be able to match Apple with its payment service? And should brands be looking to get on board? Dennis Jones, CEO at Judo Payments, unpicks Google's latest Android Pay announcement.
- Ice Bucket Challenge charity denies 'bad karma' criticism with follow-up postersOne of the leading charities to benefit from the Ice Bucket Challenge has hit back at social media criticism to its follow-up campaign, called 'Last Summer'.
- Morrisons the only big four supermarket to see growthMorrisons has finally returned to growth for the first time since December 2013, as Sainsbury's, Tesco and Asda sales all fell during a particularly tough period.
- The Daily Poke: A quick changeSeen the latest ad from Skip detergent? Don’t like the dancers’ outfits? Well, just go ahead and change them. Click. Whites become coloureds. Click again and woollens become denims. Of course, there’s more to this technical wizardry than simply satisfying the whims of the viewer. Created by BBH London, the interactive ad offers nine different […]
- How can brands better engage with millennials online?Millennials are a digital consumption powerhouse – averaging over 96 hours per week spent online. They’re also an established breed, with some having already settled down with kids, homes and substantial careers. Read more on How can brands better engage with millennials online?…
- Your competition is not your competitors – it’s the futureOf all the pearls of wisdom offered by this year’s Festival of Media Global in Rome, this has to be one of the best. We all know how technology has irrevocably changed the media landscape, but what many in the industry haven’t quite got to grips with yet is how it will not just impact, […]
- Brands should win at gamingOne still has to start an article about games in non-gaming press by using words like “biggest” and “practically universal”. A game has been responsible for the biggest entertainment launch of all time (Grand Theft Auto V) and devices that can play games are practically universal amongst target audiences. Read more on Brands should win […]
- ‘We’re a nation of square eyes and we should be proud of it’, says India KnightI just had a very lovely Sunday. It wasn’t because of a delicious roast dinner or a particularly rousing episode of Songs of Praise; it wasn’t because I’ve just got back from holiday and I had lots of lovely TV to catch-up on. It was because of The Sunday Times and its columnist, my new […]
- The Daily Poke: Does my app look big in this?“Darling, you look positively Cara Delevingne in those.” Or, “Sweetie, you look like a carrier bag full of root vegetables.” That’s the thing about clothes shopping. It’s more fun to browse the racks with a like-minded companion. But crucially, a second opinion can sometimes avert a serious fashion faux pas. Read more on The Daily […]