Instagram has just announced that it has passed the 100 million active user landmark. That’s a huge achievement for the Facebook own photo app coming as it does after a bumpy few months. Back in December Instagram changed its terms and conditions, angering users who were worried about their pictures being sold without their consent and contributing to a string of events that led to the site losing 20 million users.
Just days before the miscalculated T&Cs announcement, the Facebook-owned site had disabled its Twitter card integration, meaning it would no longer display images properly on Twitter. This, it claimed, was because it wanted users to view pictures on a new Instagram website, specifically built for the task.
More recently, however, as we reported last week, the story is proving to be that you can’t keep a good photo-sharing site down as a report by Simply Measured highlighted how Instagram was being adopted by Interbrand’s Top 100 brands, including MTV, Starbucks and Adidas.
The report found that while Facebook and Twitter adoption rates stayed around 100% last quarter, pickup for Instagram, and Pinterest, is growing fast.
On passing the 100 million active user mark here’s what Kevin Systrom, the co-founder of Instagram, had to say on the journey over the last two and half years that has taken it from a couple of thousands fans to a global army.
“Now, nearly two and a half years later, over 100 million people use Instagram every month. It’s easy to see this as an accomplishment for a company, but I think the truth is that it’s an accomplishment for our community. Now, more than ever, people are capturing the world in real-time using Instagram—sharing images from the farthest corners of the globe. What we see as a result is a world more connected and understood through photographs.
“Of the 100 million people on Instagram, there are stories that awe us: stories like Kathryn Mahoney’s (@nineteenfiftyone). Kathryn is an aid worker for the United Nations in the most remote refugee camp in Southern Sudan. She shares vivid photos of the day-to-day life of the people who live in Yida as well as the struggles and triumphs of the UN’s work there. From thousands of miles away, Kathryn reminds us of the power of images to educate and inspire.
“There are love stories that move us, like the story of Cory (@withhearts) and Bethany (@bethanyolson) who began following each other a year and a half ago at the suggestion of a mutual photographer friend. After trading likes on photos, meeting for coffee, and finally joining up for a photowalk, a mutual interest in photography turned into dating. To this day, they still go on photography adventures and explore the world together with Instagram in tow.
“And there are inspiring stories of small businesses and artisans. Mission Bicycle (@missionbicycle), a small, independent manufacture in san Francisco, has amassed nearly 50,000 followers as they share the photos from their daily work of making beautiful bicycles by hand. Similarly, Sightglass Coffee (@sightglass) shares photos from their harvesting grounds in El Salvador and Ethiopia to remind us that even a local business has global connections.
“Images have the ability to connect people from all backgrounds, languages and cultures. They connect us to aid workers halfway across the world in Sudan, to entrepreneurs in San Francisco and even to events in our own backyards. Instagram, as a tool to inspire and connect, is only as powerful as the community it is made of. For this reason, we feel extremely lucky to have the chance to build this with all of you. So from our team to the hundred million people who call Instagram home, we say thank you. Thank you for sharing your world and inspiring us all to do the same.”