Oscars fever: People take to social media in support of Argo and Affleck [infographic]

In anticipation of the Academy Awards 2013 on Sunday night, the public are taking to social media in their droves to discuss which films and actors they think should win the coveted golden statues.

According to business information group Precise, if Oscars were awarded based on social media discussions and review sites, then Argo would be a dead cert for the coveted best film gong. Three quarters of organic conversations within social media about Argo were favourable in tone and the film has generated the greatest number of mentions in connection with this year’s Oscars.

That tallies with this infographic Brandwatch, which see’s the Ben Affleck directed Iranian hostage drama Argo as a shoo-in for best film.

In spite of not even being nominated, Affleck appears also to be the people’s choice for Best Director, according to Precise. Its analysis suggests that, if the Best Film were awarded based on popular opinion, Argo’s closest competition would be provided first and foremost by Lincoln and secondarily by Zero Dark Thirty.

Twenty per cent of conversations about Lincoln focus on Daniel Day-Lewis’s performance. Brandwatch sees him like Argo as sure thing. Likewise, many of the conversations about Zero Dark Thirty centre on Jessica Chastain’s performance, suggesting that she would be a popular pick for the Best Actress award. She is in a race according to Brandwatch with Jennifer Lawrence — star of the Silver Linings Playbook.